Business
Hop-On, Inc., Acquires Vertuoso To Integrate Company’s Expertise With Vertical Story-Telling Into Hop-On’s Digitalage Platform
Hop-On, Inc., Acquires Vertuoso To Integrate Company’s Expertise With Vertical Story-Telling Into Hop-On’s Digitalage Platform.
About this update from Hop-on, Inc.
[{"type":"text","content":"\n Temecula, CA, Nov. 11, 2021 (GLOBE NEWSWIRE) -- via NewMediaWire -- Hop-on, Inc. (OTC:HPNN,) an international leader in the development and manufacture of electronics, software and telecommunications hardware, has announced its intention to acquire Vertuoso, an entertainment industry company specializing in vertical story-telling, ad-tech and content development. Hop-on is making the acquisition so as to integrate Vertuoso’s expertise into Digitalage, Hop-on’s decentralized social media, entertainment, and journalism platform. Peter Michaels, CEO, Hop-on, Inc., and Curt Doty, Founder, Vertuoso, jointly made today’s announcement. According to Michaels and Doty, Hop-on’s acquisition of Vertuoso will provide Hop-on with a suite of capabilities by which to further Digitalage’s expertise with a “mobile-first” focus on premium ads – these ads will be designed to deliver interactive and immersive experiences that will pave the way towards advertising in AR and VR (Immersive Advertising). Vertuoso’s capabilities will be deeply integrated within Digitalage to provide greater services, drive better personalization, provide retargeting, and to offer a new suite of innovative ad units to Digitalage viewers, thus powering the platform’s unique support of its content creators. As a result of this acquisition, Digitalage will benefit from the strategies and R&D that Vertuoso has been developing since that company’s start in 2017. From AR activations to Storyworld strategies, Vertuoso has been a thought leader in mobile-first initiatives - its founder, Curt Doty, has spoken at many mobile conventions, including the Mobile Growth Summit, the Mobile World Congress and the App Growth Summit. Doty has been an innovator in interactive content for the last twenty years, starting with R&D projects on behalf of clients such as Toshiba and Universal, continuing with Microsoft, and launching Paramount’s first interactive movies on smartphones. Doty also performed pioneering work on iAds and eBooks for Apple. To date, he has launched over 20 mobile apps. Regarding today’s announcement, Peter Michaels, CEO of Hop-on, said, \"This acquisition of Vertuoso will provide our users, advertisers, publishers, and other content providers with the t...