Business
Hong Leong Finance Enters Fast-Growing Punggol District, Reimagines Customer Experience with Digital Innovations
Hong Leong Finance (HLF) has officially opened its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area. In conjunction with the new branch opening, HLF has also announced digital innovations as it reimagines customer experience, including an LED art wall and use of augmented reality to engage customers, as well as the launch of a revamped corporate website, reinforcing its commitment to digitalisation and customer-centric transformation.
About this update from Hong Leong Finance Limited
[{"type":"list","items":[{"val":[{"type":"text","content":"Officially opens its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area","length":122,"tagName":"p"}]},{"val":[{"type":"text","content":"Introduces digital LED art wall and use of augmented reality to engage customers","length":80,"tagName":"p"}]},{"val":[{"type":"text","content":"Launch of revamped website to improve user experience","length":53,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":255,"olType":false},{"type":"text","content":"SINGAPORE, Nov. 27, 2025 /PRNewswire/ -- Hong Leong Finance (HLF) has officially opened its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area. In conjunction with the new branch opening, HLF has also announced digital innovations as it reimagines customer experience, including an LED art wall and use of augmented reality to engage customers, as well as the launch of a revamped corporate website, reinforcing its commitment to digitalisation and customer-centric transformation.","length":537,"tagName":"p"},{"type":"image","alt":"HLF’s Punggol Coast Mall branch features an innovative LED art wall and a design focused on comfort and accessibility.","displaySize":"","headline":null,"caption":"HLF’s Punggol Coast Mall branch features an innovative LED art wall and a design focused on comfort and accessibility.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":247,"url":"https://media.zenfs.com/en/prnewswire.com/73a525b5efc6d9a87a91570bfed5a5ba"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/iY8iWHErtGKXuwz2pFYzXg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/73a525b5efc6d9a87a91570bfed5a5ba","width":400,"height":247}},"href":"https://mma.prnewswire.com/media/2833483/HLF_s_new_Punggol_Coast_Mall_Branch.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Mr Ang Tang Chor, President of HLF, said: "We are excited to open our new branch in Punggol district, one of the fastest growing and most promising new catchment areas for our growth. Punggol's population has been rising rapidly with an estimated 190,000 people in recent years[1] and with major developments such as the Punggol Digital District, we see demand potential for our fin...