Business
The Honest Company Inc. Broadens Partnership with Tinuiti; Empowering Continued Growth and Marketplace Expansion
Tinuiti's partnership with The Honest Company expands, reaffirming a shared commitment to growing together and building on years-long history of collaboration
About this update from The Honest Company, Inc.
[{"type":"text","content":"Tinuiti's partnership with The Honest Company expands, reaffirming a shared commitment to growing together and building on years-long history of collaboration and success\nNEW YORK, Dec. 4, 2023 /PRNewswire/ -- Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, has officially expanded its scope of work with The Honest Company Inc. [HNST] a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness, and household care, founded by actress Jessica Alba.\n\n \n \n \n \n \n \n\n \nAs The Honest Company's official Paid Media Agency, Tinuiti currently oversees the business' Paid Search, Shoppable Media, Paid Social, Affiliate, Marketplaces, and Analytics.\nSince 2017, Tinuiti and The Honest Company have worked together to support evolving business goals— leveraging new opportunities for growth and maximizing performance across multiple channels, including:\nNurturing the brand's Amazon business visibility while continuously refining Amazon strategy and optimization.Evolving paid media strategy to support The Honest Company Inc.'s entire retailer ecosystem and drive total business.Improving media performance to drive sales and more efficient ad spend at Target and Honest.com specifically.Diana DiGuido, Chief Client Officer at Tinuiti, said: \"We're thrilled to broaden our scope of work with The Honest Company and leverage our multi-year partnership to continue supporting their unique business goals. Tinuiti is in the perfect position to foster new avenues of success, including optimizing within Marketplaces to explore new and evolving opportunities for business growth.\"\nErin Thoensen, Vice President, General Manager Baby + Home at The Honest Company, said: \"As we grow in our partnership with Tinuiti we're excited to leverage our teams' shared expertise and the collaboration that we've established over the years. Together, we've been able to create efficiencies, while also identifying weaknesses, allowing us to navigate to creative and innovative solutions– and that has been a recipe for success. We feel confident this partnership will continue to carry us into the future successfully.\"\nMost recently, the Tinuiti team identified a crucial gap in The Honest Company's sales funnel o...