Business
The Honest Company Celebrates Baby2Baby’s 10th Anniversary with Donation of 10 Million Products
LOS ANGELES--(BUSINESS WIRE)-- The Honest Company, a mission-driven, digitally-native brand focused on leading the clean lifestyle movement and creating a

About this update from The Honest Company, Inc.
[{"type":"text","content":" LOS ANGELES--(BUSINESS WIRE)--\nThe Honest Company, a mission-driven, digitally-native brand focused on leading the clean lifestyle movement and creating a community for conscious consumers, today announced its plan to honor Baby2Baby’s 10th anniversary by setting a goal of donating an additional 10 million products to the organization by the end of 2022.\n\nAs Honest’s official charitable partner, this milestone also marks the 10th year of its partnership with Baby2Baby in support of its mission of providing essential items to children living in poverty. Since the company began working with Baby2Baby in 2012, it has donated more than 26 million products and countless employee volunteer hours to the organization making an impact on children and families in need across the country. Charitable partnerships and commitments like the relationship with Baby2Baby are an essential piece of the company's overall ESG platform, which has been part of the company's DNA since its founding.\n\n“At The Honest Company, we have always focused on making safe and effective products more accessible so that people don’t have to choose between what works and what is good for them,” says The Honest Company Founder Jessica Alba. “For families that have found themselves in unfortunate circumstances or living in poverty, at Honest, we believe you should never have to choose between a meal on the table or diapering a baby. Through our 10-year partnership with Baby2Baby, we have been able to help make that happen for hundreds of thousands of families and look forward to continuing to work toward that shared goal for many years to come.”\n\n\"At Honest, we are on a mission to create real and meaningful impact, brought to life through our extensive purpose initiatives and overall ESG efforts. As our charity partner since the very beginning, Baby2Baby is right alongside us in helping fulfill that mission each and every day,\" said The Honest Company CEO Nick Vlahos. \"From product donations to employee volunteer opportunities, our relationship with Baby2Baby is reflective of our commitment to the communities we serve, infusing ethical values and a deep sense of purpose in all that we do.\"\n\nTo hit its 10 million product goal, The Honest Company will kickstart its efforts this holiday season and have four additional donation pushes throughout 2022. During t...