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The Honest Company Announces New Sustainable Packaging Initiative for Beauty
Beauty relaunch furthers mission to inspire consumers to love living consciously LOS ANGELES--(BUSINESS WIRE)-- The Honest Company (NASDAQ: HNST), a
About this update from The Honest Company, Inc.
[{"type":"text","content":"\nBeauty relaunch furthers mission to inspire consumers to love living consciously\n\n LOS ANGELES--(BUSINESS WIRE)--\nThe Honest Company (NASDAQ: HNST), a mission-driven brand focused on leading the clean and conscious lifestyle movement, today announced a new sustainable packaging initiative for Honest Beauty featuring 100 percent recyclable cartons using 100 percent tree-free paper made from upcycled sugarcane by-product. As part of the beauty relaunch, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend skin against environmental aggressors.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210719005700/en/The Honest Company debuts new Daily Defense Collection as part of company’s new sustainable packaging initiative for Honest Beauty. (Photo: Business Wire)\nIn this effort, over 100 SKUs were updated to leverage post-consumer recycled materials as part of The Honest Company’s clean, conscious, culture brand initiative. Honest Beauty products will now feature tree-free packaging across the line with updates to the primary packaging to utilize more environmentally-friendly materials including, glass droppers, aluminum tubes, tin compacts, PCR materials and mono-material components whenever possible for easier recycling.\n\n“From day one, we’ve placed the utmost importance on product efficacy, formula integrity and ingredient quality – packaging is the next step in our journey of continuous improvement,” said Jessica Alba, Founder & Chief Creative Officer, The Honest Company. “As pioneers in clean beauty, I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.”\n\nIn addition to the refreshed look and feel, Honest’s new skincare line, the Daily Defense Collection, helps defend against environmental aggressors and combat the effects of pollutants. These four new products launched with the line are formulated with Sea Concentrate which is rich in zinc and iron to provide essential minerals to the skin.\n\nDaily Defense Collection – four minutes to protect your skin\n\n\nStep One – Skin Sweep Exfoliating Powder Cleanser: Made with Honest® Sea Concentr...