Business
The Honest Company Announces Appointment of Kate Barton as Chief Growth Officer
LOS ANGELES, May 09, 2023 (GLOBE NEWSWIRE) -- The Honest Company, a digitally-native consumer products company dedicated to creating clean- and
About this update from The Honest Company, Inc.
[{"type":"text","content":"LOS ANGELES, May 09, 2023 (GLOBE NEWSWIRE) -- The Honest Company, a digitally-native consumer products company dedicated to creating clean- and sustainably-designed products spanning baby care, beauty, personal care, wellness and household care, announced today that experienced innovator, lifestyle brand builder and established CPG business operator Kate Barton has joined the organization as its Chief Growth Officer. \"Kate is the best kind of triple-threat. She brings a strong track record of scaling omnichannel founder-built brands, elevating high-profile beauty businesses and growing classic CPG portfolios. As we step into a new stage of unleashing the strength of the Honest brand, Kate’s leadership will drive growth ideas that inspire the loyalty and imagination of our discerning and passionate consumers,” said Carla Vernón, CEO of The Honest Company. “As a leader, brand builder and mother of three little ones, Kate's signature combination of heart and horsepower has allowed her to grow clean, natural and lifestyle brands in beauty, food and home categories through e-commerce, physical retail and modern content channels. We are thrilled that Kate will lead the next stage of Honest’s growth and our mission to make the best products for people who love living consciously.” Reporting directly to Vernón, Barton will work alongside Honest’s executive leadership team to execute the company’s new Transformation Initiative, which focuses on three primary pillars - Brand Maximization, Margin Enhancement and Operating Discipline. Barton will oversee Honest’s baby, beauty, wellness, personal care and household care categories. She will also guide the company’s Honest.com, creative design and communications teams. \"Kate is the ideal leader to serve as our first-ever Chief Growth Officer, with her expertise in omnichannel marketing and intuitive ability to unlock the power and potential of a brand through her deep understanding of consumer dynamics and preferences,” said Jessica Alba, Founder and Chief Creative Officer of The Honest Company. “In addition to her impressive background, Kate is also deeply passionate about cultivating brands that positively impact our society and communities, which is at the heart of our company ethos. I look forward to working alongside her as we bring Honest to its next chapter.” Barton joins Honest from...