Business
HWAL Inc., to Collaborate with International Music Industry Veterans on K-Pop Music Venture
HWAL Inc., to Collaborate with International Music Industry Veterans on K-Pop Music Venture.
About this update from Hollywall Entertainment Inc.
[{"type":"text","content":"NEW YORK, NY / April 30 2026 HWAL Inc., formerly Hollywall Entertainment, Inc. (OTC:HWAL), announces a global collaboration and partnership with industry leaders in banking, entertainment technology, K-Pop music and the metaverse.This newly forged K-Pop entertainment venture was guided by investment advisory group MMF Fund (MMF) and brings together Lunar Records and South Korean K-Pop label nCH Entertainment (nCH) and Lunarbits.The metaverse is a set of persistent, computer-generated virtual worlds where people interact via avatars-in effect, a more immersive, 3D evolution of the internet enabled by virtual reality / augmented reality (VR/AR) and related technologies.How K-Pop Ignites HWAL's StrategyK-Pop is a broad form of South Korean popular music and idol-centered entertainment that blends Korean and global styles. It encompasses tightly managed idol groups, polished production, synchronized choreography, fandom culture, and multilingual outreach. The K-Pop music business is a multi-billion-dollar industry, estimated to be worth around 12.7 trillion won (approximately $9.2 billion USD).The K-Pop music entertainment partnership plans include co-producing a global music competition and television series and a world tour to be co-sponsored by HWAL with ticketing and merchandise payment systems provided by co-sponsor Lunarbits and a live metaverse concert series at https://lunaprise.live. The venture aims to catapult Lunar Records stars, talent and intellectual property into the massive global following of K-Pop music.The TV series will include performances from some of today's up and coming K-Pop music groups represented by nCH, including among others: NCT, RRIIZE, aespa, ZB1, IVE, ITZY, and Treasure.In 2025, metaverse virtual concerts have attracted over 110 million attendees worldwide and cumulative revenue is estimated at $500-$800 million, driven by massive attendance and new monetization streams like NFTs and virtual goods. Broader estimates for live events in 2025 reach as high as $7.2 billion, though this likely encompasses hybrid virtual experiences beyond strict metaverse definitions.Some of the most successful metaverse concert events to date include Travis Scott in 2020, on the Fortnite platform with 12.3 million liste...