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Hero Technologies Explores Marketing Its Proprietary Cannabis Cultivation System through Greenhouse Builder
Hero Technologies Explores Marketing Its Proprietary Cannabis Cultivation System through Greenhouse Builder.
About this update from Hero Technologies Inc.
[{"type":"text","content":"Ceres Greenhouse Solutions could promote company's grow system across client network.DOVER, DE / ACCESSWIRE / April 14, 2021 / Hero Technologies (OTC PINK:HENC; Twitter: @heroicmindtech), a cannabis company focused on a vertically integrated strategy, today announced that it is entering into strategic partnership discussions with its greenhouse construction contractor, Ceres Greenhouse Solutions, to market its proprietary aeroponic cannabis growing system.This unique system, developed by Hero Technologies' subsidiary BlackBox Systems and Technologies LLC ("BlackBox"), is based on aeroponic cultivation technology. The system produces optimal cannabis growing conditions-enhancing photosynthesis, promoting growth of large flowering plants, and increasing harvest yields.Ceres Greenhouse Solutions is a leading designer and manufacturer of energy-efficient greenhouses, particularly for the cannabis industry. Ceres has a large network of cannabis clients who might benefit from BlackBox's aeroponic cultivation technology.BlackBox contracted Ceres to design state-of-the-art "sun chamber" greenhouses for the company's 120-acre property planned for purchase in Jackson County, Michigan."We are gratified to see a high level of interest in our proprietary cannabis growing system from a potential partner who is positioned to rapidly market our technology," said Hero Technologies' CEO Gina Serkasevich. "The benefits of BlackBox's cannabis growing system are clear and compelling: large-scale, high-quality, high-yield cannabis crops all year round.""However," cautioned Ms. Serkasevich, "we would enter into a technology marketing or licensing agreement only if it would be extremely beneficial for our company and our shareholders. We have to compare the potential benefits of such an agreement with the competitive advantages we would retain by keeping our aeroponic technology to ourselves."As Ms. Serkasevich pointed out, "Studies have shown that, while licensing technology can be lucrative and generate new revenue streams, sharing intellectual property can also have a negative impact on competitiveness and market share. Accordingly, we will carefully evaluate what path is best for our shareholders."About Hero TechnologiesHero Technologies Inc. is a cannabis...