High Roller Launches New Online Casino Brand in Finland

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[{"type":"image","alt":"High Roller Technologies, Inc.","displaySize":"","headline":null,"caption":"High Roller Technologies, Inc.","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":101,"url":"https://media.zenfs.com/en/globenewswire.com/ce73f1e08775042110d74c9cc84b1a3a"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/0SOCm53j_tIkdlHyEgTFUQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTE0MTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/ce73f1e08775042110d74c9cc84b1a3a","width":300,"height":101}},"lazy":false},{"type":"text","content":"New localized casino brand Kassuuu embraces Finnish-slang, culture, and player-first entertainment ","length":98,"tagName":"p"},{"type":"text","content":"Las Vegas, Nevada, Sept. 04, 2025 (GLOBE NEWSWIRE) -- High Roller Technologies (“High Roller” and the “Company”) (NYSE: ROLR), operator of the award-winning, premium online casino brands High Roller and Fruta, today announced the launch of Kassuuu, a new online casino brand developed specifically for the Finnish market.","length":331,"tagName":"p"},{"type":"text","content":"The brand’s name is drawn from Finnish slang: Kassu means casino, while KASSUUU! evokes the triumphant cheer of victory. This spirit is embodied in the Kassuuu Jackpot, a unique branded feature available on selected games, designed to amplify excitement while remaining clearly presented to players.","length":299,"tagName":"p"},{"type":"text","content":"“Kassu means casino, and KASSUUU is what you yell when a jackpot lands,” said Sara Nunes, Managing Director & Chief Commercial Officer, Finland. “We built the brand to capture that moment of excitement while keeping everything else straightforward with plain language offers, responsible gaming features, and jackpots that earn the triple U.”","length":346,"tagName":"p"},{"type":"text","content":"Kassuuu differentiates itself in Finland’s iGaming market with:","length":63,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Localized experience: Finnish language and humor","length":48,"tagName":"p"}]},{"val":[{"type":"text","content":"Story-driven engagement: Weekly promotional cadence featuring recurring characters (Eetu, Sami, Rane, and Otto) that set a clear rhythm for offers.","length":147,"tagName":"p"}]},{"val":[{"type":"text","content":"Trusted payments: Fast, secure, and loc...

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