Business
High Liner Foods Canada Retail Division announces partnership with world's leading sustainability certification organization
LUNENBURG, NS, May 9, 2012 /CNW/ - Canada's leading supplier of seafood to retailers, High ...
About this update from High Liner Foods Incorporated
[{"type":"text","content":"\n\n\n\n\n\nLUNENBURG, NS, May 9, 2012 /CNW/ - Canada's leading supplier of seafood\n to retailers, High Liner Foods, is taking a major step forward in its\n sustainability efforts by forming a partnership with the Marine\n Stewardship Council, the world's leading certification organization and\n ecolabeling program for wild- capture seafood.\n\n\nHigh Liner is committed to sourcing 100% of its seafood from certified\n sustainable or responsible aquaculture sources by the end of 2013. \n High Liner has committed to label all of its wild caught seafood with\n the MSC ecolabel, a trust mark that assures consumers the seafood comes\n from a certified sustainable fishery.\n\n\n\"The partnership with MSC in Canada is a key step in our commitment to\n bringing responsibly sourced seafood to families across the country,\"\n said Henry Demone, President and CEO of High Liner Foods.\n\n\nBeginning this month, Canadian shoppers will begin to see the MSC\n ecolabel on High Liner wild caught products, as well as High Liner's\n own \"Responsibly Sourced\" ecolabel on both wild caught and farmed\n seafood products.  These labels will be featured on more and more\n retail products over the coming months.  \n\n\n\"Today marks an important milestone for the MSC and High Liner Foods,\n and it is a proud day for both organizations because it represents a\n major step forward in seafood sustainability,\" said Rupert Howes, Chief\n Executive Officer of MSC.  \"High Liner's commitment to source all wild\n caught seafood from MSC-certified fisheries by the end of 2013 and\n display the MSC ecolabel on certified wild-capture products will assure\n Canadian shoppers they can feel confident about the seafood choices\n they make, while playing a direct role in having sustainable seafood\n supplies in the future. It is wonderful to see that Canada's largest\n seafood company is taking this significant step in its commitment to\n sustainability.  By working together, we can strengthen sustainability\n efforts.\"\n\n\n\"Seafood sustainability is a complex matter but one that is vitally\n important to the future of our oceans,\" said Demone.\n\n\nSince making its commitment to 100% sustainability in late 2010, High\n Liner has developed a comprehensive database to identify the\n sustainability status of all of its seafood.  ...