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Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide
Golden Retrievers to greet weary travelers at select U.S. airports; Travelers help to pick next ‘Gold Squad’ destination ESTERO, Fla.--(BUSINESS WIRE)-- As
About this update from Hertz Global Holdings, Inc
[{"type":"text","content":"\nGolden Retrievers to greet weary travelers at select U.S. airports; Travelers help to pick next ‘Gold Squad’ destination\n\n\n ESTERO, Fla.--(BUSINESS WIRE)--\nAs the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers. With a mission to make travelers feel golden, Hertz is bringing its ‘Gold Squad’ – a team of highly trained Golden Retrievers – to select airports across the country. These friendly, furry ambassadors aim to bring comfort, calm and cuddles during peak travel times, ensuring all Hertz customers hit the road with a smile.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250825320295/en/Hertz Brings Golden Retriever ‘Gold Squad’ to Airports Nationwide\n“With the Hertz ‘Gold Squad’ making surprise appearances across the country, we’re aiming to delight customers with something unexpected,” said Kari Birdsall, Vice President, Operations Excellence at Hertz. “Whether it’s a warm welcome from a Golden Retriever or the ease of skipping the counter with Hertz Gold Plus Rewards membership, we’re focused on making every step of the rental experience feel convenient, seamless and a little more golden.”\n\n\nWhy It Matters:\n\n\n\nA recent study from YouGov indicates 70% of Americans find booking a vacation stressful, with specific pain points including booking airport transfers and flights.\n\n\n\nThe rental car lot at an airport is often the last leg of a trip; and by the time travelers reach the counter, they’re often exhausted from a long day of traveling.\n\n\n\nWith over 17 million travelers braving the holiday weekend in 2024, this year is sure to bring even more of a frenzy to flying.\n\n\n\nThe Hertz ‘Gold Squad,’ including Cooper the Golden Retriever, made their debut at Dallas Fort Worth International Airport (DFW) last week, providing comfort to thousands of travelers. Now, they want to surprise travelers in additional cities like Chicago, San Diego and Atlanta, but before they head out, they’re inviting travelers to share their opinion on social to decide future stops. To make that final trek feel golden, the Hertz ‘Gold Squad’ are ready to greet travelers with wagging tails and warm smiles as they await their next destination.\n\n\nSelect airports will host ‘Gold Squad’...