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Hertz and Tom Brady's Namesake BRADY™ brand Supercharge New Motorsport Team
New Hertz Team JOTA hypercar racing team to compete at 100th edition of Le Mans 24 Hours and 2023 FIA World Endurance Championship BRADY™ announced as
About this update from Hertz Global Holdings, Inc
[{"type":"text","content":"New Hertz Team JOTA hypercar racing team to compete at 100th edition of Le Mans 24 Hours and 2023 FIA World Endurance Championship\nBRADY™ announced as Official Apparel Partner joining sponsors Hertz and Singer Group\nNEW YORK, March 1, 2023 /PRNewswire/ -- Hertz Team JOTA, the new Hypercar motor racing team sponsored by Hertz and Singer Group, today announced Tom Brady's BRADY™ as its Official Apparel Partner and unveiled the Porsche 963 LMDh race car's new Hertz Racing Gold livery.\n\n \n \n \n \n \n \n\n \nHertz Team JOTA is competing in the 2023 FIA World Endurance Championship (WEC) and at one the world's largest sporting events, the 100th edition of the legendary Le Mans 24 Hours. The team brings together the pedigree of one of the most experienced sports car teams of recent times in JOTA and a collective of global partners including title sponsor Hertz, California luxury brand Singer Group and now Tom Brady's next-generation apparel brand BRADY™.\nStephen Scherr, Hertz Chief Executive Officer, said: \"Our sponsorship of Hertz Team JOTA marks the company's return to premium motorsports and underscores Hertz's commitment to speed, reliability, and innovation, both on and off the track. We look forward to collaborating with the BRADY Brand and Singer as we engage our customers and millions of racing fans during the 2023 FIA World Endurance Championship season.\" \nBRADY™ is the first technical apparel brand to apply two decades of pro sports level innovation and engineering to create a system of clothing that performs across every activity. BRADY uses technical fabrications, generations of expertise, and considered practises to create intelligently designed product for all day comfort and performance. BRADY will provide official team kit as well as travel and leisure apparel highlighting BRADY's signature quality, durability and comfort.\nTom Brady, BRADY™ Co-Founder, said: \"I have been a big fan of motor racing for a long time, and for BRADY™ to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity. BRADY™ and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership. We're all looking forward to competing at the iconic Le Mans 24 Hours later this year.\" \nIntroducing Hertz...