Business
HERSHEY'S CELEBRATES HAPPINESS AS 'THE REAL GOLD' WITH NEW TEAM USA CAMPAIGN AND LIMITED-EDITION CHOCOLATE MEDALS DURING THE OLYMPIC AND PARALYMPIC WINTER GAMES MILANO CORTINA 2026
During the Olympic and Paralympic Winter Games Milano Cortina 2026, the Hershey's brand will celebrate happiness as the real gold, through its new creative campaign, Hershey's. It's Your Happy Place. The platform features five U.S. Olympic and Paralympic athletes, sharing their stories of finding happiness, beyond the podium. Turning happiness into a keepsake, Hershey's will also introduce limited-edition chocolate medals, as happiness deserves a medal.
About this update from The Hershey Company
[{"type":"text","content":"Team USA athletes join Hershey's in the first chapter of the brand's new creative platform – Hershey's. It's Your Happy Place.","length":142,"tagName":"p"},{"type":"text","content":"HERSHEY, Pa., Jan. 21, 2026 /PRNewswire/ -- During the Olympic and Paralympic Winter Games Milano Cortina 2026, the Hershey's brand will celebrate happiness as the real gold, through its new creative campaign, Hershey's. It's Your Happy Place. The platform features five U.S. Olympic and Paralympic athletes, sharing their stories of finding happiness, beyond the podium. Turning happiness into a keepsake, Hershey's will also introduce limited-edition chocolate medals, as happiness deserves a medal.","length":547,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/hershey/9379151-hersheys-the-real-gold-olympic-paralympic-winter-games-milano-cortina-2026","length":178,"tagName":"p"},{"type":"text","content":""Happiness is in the moments and experiences we share, not just the milestones we reach," said Stacy Taffet, Chief Growth Officer, The Hershey Company. "Hershey's is fueling the brand's momentum through what matters most: bringing people little prized moments of their own gold. Our new campaign connects consumers to the excitement of the games and reminds them happiness is within reach – even as a chocolate medal."","length":446,"tagName":"p"},{"type":"text","content":"As a proud supporter of Team USA, Hershey's teamed up with five winter Olympic and Paralympic athletes and their families for this, including:","length":156,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Brenna Huckaby (Para Snowboarding, four-time U.S. Paralympic medalist)","length":75,"tagName":"p"}]},{"val":[{"type":"text","content":"Erin Jackson (Speedskating, U.S. Olympic gold medalist)","length":60,"tagName":"p"}]},{"val":[{"type":"text","content":"Hilary Knight (Ice Hockey, four-time U.S. Olympic medalist)","length":64,"tagName":"p"}]},{"val":[{"type":"text","content":"Jason Brown (Figure Skating, U.S. Olympic bronze medalist)","length":63,"tagName":"p"}]},{"val":[{"type":"text","content":"Jordan Stolz (Speedskating, U.S. Olympian)","length":47,"tagNa...