Business
Henkel Delights U.S. Soccer Fans With Immersive Experiences at 'Henkel House', Showcasing How Winning Starts at Home
‘Henkel House' features brands across Henkel's well-known consumer brand portfolio, including Dial® soap, Persil® laundry detergent, Loctite® adhesives and göt2b® hair products Alexi Lalas, U.S Soccer Legend, joined fans ...
About this update from Henkel Ag & Co. Kgaa
[{"type":"list","items":[{"val":[{"type":"text","content":"‘Henkel House' features brands across Henkel's well-known consumer brand portfolio, including Dial® soap, Persil® laundry detergent, Loctite® adhesives and göt2b® hair products","length":235,"tagName":"p"}]},{"val":[{"type":"text","content":"Alexi Lalas, U.S Soccer Legend, joined fans in Tampa and shared passionate insights on the growth of soccer and excitement for 2026","length":131,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":366,"olType":false},{"type":"text","content":"ROCKY HILL, CT / ACCESS Newswire / November 19, 2025 / As a proud Official Partner of U.S. Soccer, Henkel is committed to helping Fans win - on and off the field, whether it's on gameday, or through small daily victories of life that start at home.","length":252,"tagName":"p"},{"type":"text","content":"As part of this commitment, Henkel launched ‘Henkel House', an immersive modular experience for Fans, representing different areas of a home, from the garage, to the kitchen, to the laundry room.","length":199,"tagName":"p"},{"type":"text","content":"Debuting at the U.S. Men's National Team match v Uruguay on November 18, 2025, in Tampa, Florida, excited Fans enjoyed the immersive Henkel House experience while interacting with Henkel's portfolio of iconic products in a soccer-themed setting, elevating popular rituals at each experience.","length":299,"tagName":"p"},{"type":"text","content":"Dial® Up Your Gameday Clean Experience: A Backyard setting demonstrating","length":72,"tagName":"p"},{"type":"text","content":"why Dial is the #1 Antibacterial Hand Soap Brand*","length":49,"tagName":"p"},{"type":"text","content":"* In the U.S., based on Circana MULO+ dollar sales for the 52 weeks ending 11/09/2025","length":85,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Building on its passion for Soccer, Dial® Backyard gives Fans the opportunity to participate in an educational Hand Wash experience where they add UV lotion on their hands, then place them inside a blacklight box (experiment to simulate bacteria). Fans then wash their hands with Dial® soap, and place them back in the box to see how Dial's antibacterial soap eliminates 99.9% of bacteria.","length":393,"tagName":"p"}]},{"val":[{"type":"text","content":"Cre...