Business
Q1 2026: HelloFresh SE continues shift to higher value customer base
Q1 2026: HelloFresh SE continues shift to higher value customer
About this update from Hellofresh Se
[{"type":"text","content":"\n\n\nEQS-News: HelloFresh SE\n\n\n / Key word(s): Quarter Results\n\n\n\n\n\nQ1 2026: HelloFresh SE continues shift to higher value customer base \n\n\n\n\n\n\n06.05.2026 / 06:59 CET/CEST\n\n\n\nThe issuer is solely responsible for the content of this announcement.Q1 2026: HelloFresh SE continues shift to higher value customer baseHelloFresh Group achieved revenue in Q1 2026 of approx. €1.7 billion[1] vs. €1.9 billion in Q1 2025 (-7.7% y-o-y in constant currency) Average Order Value increased y-o-y in Q1 2026 by 4.2% in constant currency, a result of the deliberate shift to higher value customer cohorts and pricingGroup AEBITDA in Q1 2026 reached approx. €24 million (Q1 2025: €58 million) in line with expectations, with the majority of the difference driven by an approx. €25 million one-off winter storms impactGlobal product investment program continues; Factor Europe production facility opened2026 outlook reconfirmed Berlin, 6 May 2026 – HelloFresh SE (“HelloFresh” or “Company”) today announced its financial results for the first quarter of 2026, demonstrating continued disciplined execution of its strategy to build a higher value customer base.\n\nThe HelloFresh Group achieved revenue in Q1 2026 of approx. €1.7 billion vs. €1.9 billion in Q1 2025 (-7.7% y-o-y in constant currency). In the meal kit product category, revenue trends improved for the fifth consecutive quarter at -8.5% y-o-y in constant currency, maintaining the recovery trajectory seen throughout 2025 (Q1 2025: -14.5% y-o-y in constant currency). Customer quality improvements are increasingly visible across key metrics. Tenured customers are ordering more frequently and at higher basket sizes, supporting strong revenue retention.\n\nRevenue in the Ready-to-Eat (“RTE”) product category was -6.9% y-o-y in constant currency (Q1 2025: 8.0% y-o-y in constant currency), as previously flagged. With the operational issues that impacted US RTE performance in previous quarters resolved, and against a backdrop of weak consumer confidence in the US, the focus has now turned to generating quality conversions by focusing on an improved product, in order to grow profitably. The RTE product category outside of the US displayed double digit revenue growth y-o-y in constant currency. The opening of the new Factor Europe production facility in Germany represents an impor...