Press release
PUR® Helps Families and Local Schools Respond to Lead Water Contamination Concerns Amid New EPA Regulations
Company announces a $25,000 donation to Water Quality Research Foundation to Support Education and Access to Safer Drinking Water EL PASO, Texas, Oct. 22,
About this update from Helen Of Troy Limited
[{"type":"text","content":"Company announces a $25,000 donation to Water Quality Research Foundation to Support Education and Access to Safer Drinking Water\nEL PASO, Texas, Oct. 22, 2024 /PRNewswire/ -- As part of the Environmental Protection Agency's (EPA) recently-revised Lead and Copper Rule Revision (LCRR), local municipalities must inform residents if the resident's household water supply is delivered via a lead service line and if their tap water is at risk for lead contamination. Lead, a toxic metal that is neither visible nor detectable by taste or smell, can pose severe health risks.\n\n \n \n \n \n \n \n\n \nAs the #1 selling brand in lead filtration1 and a Helen of Troy brand, PUR® is launching an initiative to educate and help consumers access cleaner drinking water. PUR is proud to announce a $25,000 donation to the Water Quality Research Foundation (WQRF) a 501(c)(3) non-profit organization, to support education and access to water testing kits for schools in need nationwide.\nWith over 12 million lead pipes corroding and potentially releasing lead into the water supply line, millions of Americans may be at risk of exposure. PUR believes that cleaner drinking water should be accessible to everyone, and is dedicated to raising awareness and providing education and resources about lead exposure. To date, the brand has distributed more than half a million water filtration systems and replacement filters in communities across the U.S. and Canada such as Flint, MI and Newark, NJ.\nA recent study2 conducted by PUR, reveals the lack of awareness about lead contamination, the misinformation amongst consumers, and the need for education and action:\n7 in 10 U.S. adults currently believe the tap water in their home is safe to drink; yet the majority (69%) never test the water in their home for lead.Less than one-fifth consider lead contamination in drinking water in U.S. homes (19%) to be a 'large' problem.Many misunderstand the effectiveness of home water filtration systems with less than half believing most home water filtration systems can effectively reduce lead in tap water (45%).62% of Americans believe boiling water will reduce the risk of all contaminants including lead, yet boiling water may increase lead levels.Only 21% of Americans believe that lead contamination in drinking water at schools is a large problem.Given that young children are...