Press release
OXO Introduces New Line, OXO Outdoor
Curated portfolio of rugged tools and gadgets to elevate outdoor cooking launches exclusively with REI NEW YORK, May 18, 2021 /PRNewswire/ -- OXO, the
About this update from Helen Of Troy Limited
[{"type":"text","content":"Curated portfolio of rugged tools and gadgets to elevate outdoor cooking launches exclusively with REI\n\n\nNEW YORK, May 18, 2021 /PRNewswire/ -- OXO, the award-winning consumer brand from the Housewares segment of Helen of Troy Limited (NASDAQ: HELE), today announced the launch of a new line to its catalog of products: OXO Outdoor. Expanding OXO's portfolio of tools and gadgets beyond the home, the line brings the durability and thoughtful, universal design of OXO's iconic products to create better outdoor cooking and clean-up experiences. OXO Outdoor is launching exclusively with retail partner REI and will be available on REI.com and at REI stores across the country beginning May 2021.\n\n \n \n \n \n \n \n\n \nOXO is creating better gear for better outdoor cooking and cleaning experiences.For over 30 years, OXO has been a trusted brand that makes the everyday better, creating thoughtfully designed tools that help make tasks and chores around the home easier: cooking, baking, food storage and organization, coffee and tea brewing, cleaning and baby care. With OXO Outdoor, OXO saw an opportunity to provide quality cooking and cleaning tools that make outdoor experiences better, identifying an un-met need for tools on par with other outdoor equipment. OXO's sister brand Hydro Flask is a leader in the outdoor hydration and gear channels. Its strong retail relationship with REI, combined with deep understanding of the market, provided OXO the perfect opportunity to enter the outdoor category. \nFrom casual day and car campers to experienced trail enthusiasts, OXO Outdoor brings a selection of durable tools to meet the unique needs of campsite kitchens, without compromise in quality or experience. OXO Outdoor is launching an initial assortment of ten products, a curated collection of items from OXO's catalog that are best suited for the outdoors and carefully selected by OXO and REI, including sturdy grilling and cleaning tools, a portable and durable cutting board, a comfortable can opener, knife with protective sheath, and a shatterproof French press coffee maker.\nREI and OXO will continue to share insights on customer needs to improve the outdoor kitchen experience and intend to develop and roll-out a thoughtful assortment of new, innovative tools for year two and beyond. Product development insights gleaned from REI's co-op c...