Press release
Hydro Flask Joins Forces with the Surfrider Foundation for 2021 Refill For Good Campaign
Brand kicks off global 2021 initiative during #PlasticFreeJuly with Limited Edition bottle and $100,000 donation to Surfrider to support the protection of the
About this update from Helen Of Troy Limited
[{"type":"text","content":"Brand kicks off global 2021 initiative during #PlasticFreeJuly with Limited Edition bottle and $100,000 donation to Surfrider to support the protection of the world's ocean, waves and beaches as part of a yearlong partnership\n\n\nBEND, Ore., July 13, 2021 /PRNewswire/ -- Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand's ongoing commitment to eliminate single-use plastic consumption and waste globally. \n\n \n \n \n \n \n \n\n \nHydro Flask is committed to inspiring others to join us in eliminating single-use plastics from our daily lives.Hydro Flask launched its Refill For Good initiative in July 2020, empowering people everywhere to choose reusable alternatives to the single-use bottles and containers that pollute global green spaces, waters and landfills. The ongoing campaign unites the brand with consumers to combat plastic waste through simple, achievable actions and positive insights – shared by Hydro Flask's community of Refill For Good Advocates that includes pro athletes, ocean scientists and worldwide thought leaders working to remove single-use plastics from the environment. \nThis year's campaign launches with the limited edition #RefillForGood bottle, with $100,000 of the bottle proceeds benefiting the Surfrider Foundation as part of a yearlong partnership in support of the protection of the world's ocean, waves and beaches for all people. Bottles are available in two sizes, 21 oz Standard Mouth and 32 oz Wide Mouth, in four water-inspired colors and are available for purchase through Hydro Flask's official website, www.hydroflask.com/refill-for-good.\n\"We're thrilled to kick off Plastic Free July with our renewed rally cry to make good changes for good reasons and #RefillForGood,\" said Indigo Teiwes, Director of Corporate Responsibility for Helen of Troy's Housewares Division. \"The jump in consumption of single-use products through the pandemic means it's more important than ever to make the switch to a sustainable solution. Through #RefillForGood, Hydro Flask is committed to inspiring others to join us in doing our part for the planet and eliminate single-use plastics from our daily lives.\"\n\"Hydro Flask is proud to champion cleaner oceans, wa...