Press release
Hot Tools® Teams Up With The Country Music Association To Pump Up The Volume And Hair At "The 55th Annual CMA Awards"
Hot Tools® and Top Country Music Stars Hit the Red Carpet During Country Music's Biggest Night™ EL PASO, Texas, Nov. 9, 2021 /PRNewswire/ -- Hot Tools®, the
About this update from Helen Of Troy Limited
[{"type":"text","content":"Hot Tools® and Top Country Music Stars Hit the Red Carpet During Country Music's Biggest Night™\n\n\nEL PASO, Texas, Nov. 9, 2021 /PRNewswire/ -- Hot Tools®, the Helen of Troy Limited (NASDAQ:HELE) brand and stylist brand of choice for more than 30 years, is proud to announce its second-year sponsorship with the Country Music Association. At this year's \"The 55th Annual CMA Awards,\" Hot Tools' country music partners – Brittney Spencer, Carly Pearce and Maddie & Tae – are getting red-carpet ready with Hot Tools and turning up the volume on country's star-studded night. \n\n \n \n \n \n \n \n\n \n\"Hot Tools has been an honorary member of our glam squad since the beginning of our careers, so we're thrilled to be partnering with them to get ready for this year's CMA Awards,\" said country music singers and CMA Vocal Duo of the Year nominees, Maddie & Tae. \"Whether we want sleek, straight hair or big country curls, Hot Tools allows us to imagine and achieve any style we want.\" Maddie & Tae will be part of an in-show vignette giving their fans a behind-the-scenes look at how they get award-show ready with the Hot Tools Pro Signature One-Step Detachable Volumizer. \n\"It has always been important to me that I look and feel my best before stepping out on stage,\" said rising country storyteller Spencer. \"Hot Tools allows me to create hairstyles that make me feel confident, and truly represent my personal style and who I am.\" Spencer will be hitting the stage at this year's CMA Awards rocking a glam hairstyle with the help of Hot Tools.\nThis year marks CMA Awards performer, CMA Female Vocalist of the Year and CMA Album of the Year nominee Pearce's second year of teaming up with Hot Tools. \"As my fans already know, I love Hot Tools and I'm so excited to partner with them again,\" said Pearce. \"I got ready with Hot Tools for my performance on stage at last year's CMA Awards, and I'm looking forward to doing it again in a few days!\" \n\"We're honored to be teaming up with some of the biggest names in country music today,\" said Vanessa Sobers, VP of Marketing, Beauty at Helen of Troy. \"Hot Tools is all about creativity and experimentation, and we're working with these artists on unique award-show looks to inspire viewers at home to achieve their own personal style, whatever that may be. We're big fans of the talent and artistry ...