Press release
Helen Of Troy Health & Home Launches New Initiative, PUR Community™, To Help Combat Water Contamination Issues Across America
New Initiative Provides Products and Resources for Municipalities to Design Water Quality Programs MARLBOROUGH, Mass., Aug. 19, 2020 /PRNewswire/ -- Helen of
About this update from Helen Of Troy Limited
[{"type":"text","content":"New Initiative Provides Products and Resources for Municipalities to Design Water Quality Programs\n\n\nMARLBOROUGH, Mass., Aug. 19, 2020 /PRNewswire/ -- Helen of Troy Limited (NASDAQ, NM: HELE) today announced the launch of PUR Community, a new initiative from the Health & Home division, designed to help municipalities experiencing water quality issues with immediate and cost-effective point-of-use filtration solutions. By offering a range of products and resources aimed at improving Americans' access to safer drinking water, this initiative is tailored to address the unique challenges faced by communities across the country.\n\n \n \n \n \n \n \n\n \nPUR Community extends on the PUR brand's experience supporting communities that have been impacted by elevated levels of lead in the water. In the past seven years, PUR has distributed over half a million point-of-use water filtration systems and replacement filters to help residents in affected cities through municipality partnerships and donations.\n\"With an aging water infrastructure system, more and more communities across the country are experiencing water contamination issues,\" said Mike Mitchell, Director of Advanced Technologies of the Health and Home division at Helen of Troy. \"Additionally, proposed legislation, such as revisions to the Lead and Copper Rule, present an urgent need for interim solutions and each community requires a unique approach.\"\n\"PUR is a pioneer in water filtration technology. With the launch of PUR Community, we are combining our technical expertise with our on-the-ground experience to provide a new initiative to help municipalities quickly respond to heightened levels of lead in their water,\" said Christophe Coudray, President of the Health and Home division at Helen of Troy. \"Our goal is to create a true partnership between industry experts and the municipalities serving communities each day to ultimately provide cleaner drinking water to those that need it most.\" \nPUR Community will help municipalities design water quality programs across four key components: \nConsultation: Every community is unique. PUR Community will work with municipalities and associated partners to help find solutions that fit the local needs and requirements. Product: PUR Pitchers and Faucet Filtration Systems undergo rigorous testing, both internally and by ind...