Entertainment
Heineken® Launches “The Clinker” at This Year’s Coachella, to Spark New Connections Between Fans With a Simple ‘Cheers’
As study reveals 97% of music fans globally believe music has the power to unite people, Heineken hits the Coachella Valley Music & Arts Festival with new tech that turns fandom into real-world connection, one beer at a time.The Clinker is a smartband that wraps around Heineken® cans and glasses, transforming every cheers into an opportunity for festival goers to spark a connection with other fans.This follows the launch of Heineken®’s Fans Have More Friends platform earlier this year, reflectin
About this update from Heineken Nv
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