Business
HEINEKEN® 0.0 ADDS FLAVOR TO ITS NON-ALCOHOLIC LINEUP WITH TWO NEW OFFERINGS: HEINEKEN 0.0 COLD PRESSED LIME AND NECTARINE JUNIPER
Heineken® is expanding its leadership in the non-alcoholic beer category with the launch of two new non-alcoholic flavors—Cold Pressed Lime and Nectarine Juniper—marking the next evolution of the brand's alcohol-free portfolio. Both flavors are double-brewed to remove alcohol and blended with the same ingredients used in Heineken 0.0 to create a balanced fruit flavor that's perfect for any social occasion, whether it be at the bar, the beach or at a BBQ.
About this update from Heineken Nv
[{"type":"text","content":"Pioneer in zero-alcohol beer closes the "flavor gap" with new additions that offer great taste for a new era of social moderation","length":144,"tagName":"p","attribs":{}},{"type":"text","content":"WHITE PLAINS, N.Y., Feb. 5, 2026 /PRNewswire/ -- Heineken® is expanding its leadership in the non-alcoholic beer category with the launch of two new non-alcoholic flavors—Cold Pressed Lime and Nectarine Juniper—marking the next evolution of the brand's alcohol-free portfolio. Both flavors are double-brewed to remove alcohol and blended with the same ingredients used in Heineken 0.0 to create a balanced fruit flavor that's perfect for any social occasion, whether it be at the bar, the beach or at a BBQ.","length":515,"tagName":"p"},{"type":"image","alt":"Heineken 0.0 Logo","displaySize":"","headline":null,"caption":"Heineken 0.0 Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":210,"url":"https://media.zenfs.com/en/prnewswire.com/42060abebbf49fd3324c99edfb695e5d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/KlGYhRyob5Ok0Ta4TPsKWQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM3MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/42060abebbf49fd3324c99edfb695e5d","width":400,"height":210}},"href":"https://mma.prnewswire.com/media/2878026/Heineken_USA_0_0_Alcohol_Free_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As consumers increasingly prioritize a more balanced lifestyle, demand for great-tasting, non-alcoholic beverages continues to grow. According to recent Heineken research, 81% of Americans now embrace non-alcoholic choices in social situations; the 'norm' has officially shifted, and consumers crave even more variety to choose from.","length":341,"tagName":"p"},{"type":"text","content":"While flavored beers represent 22% of the overall category, the flavored non-alcoholic segment has lagged at 7%– a gap Heineken 0.0 is now closing. Cold Pressed Lime and Nectarine Juniper are the company's first endeavor in the flavored non-alcoholic space and reinforce the brand's continued leadership in the category.","length":328,"tagName":"p"},{"type":"text","content":""When we introduced Heineken 0.0, we proved that 'alcohol-free' and 'great taste' can go hand in hand," said Maggie Timoney, CEO of HEINEKEN USA....