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HEINEKEN sells Bralima in the Democratic Republic of Congo and establishes long-term brand partnership

HEINEKEN sells Bralima in the Democratic Republic of Congo and establishes long-term brand partnership AMSTERDAM, 10th April 2026: HEINEKEN today announces that it has sold its shareholding in Brasseries, Limonaderies et Malteries S.A. (“Bralima”) its operating company in the Democratic Republic of Congo (“DRC”) to ELNA Holdings Ltd. The new owner will assume full responsibility for Bralima’s operations, including production, distribution, employees and engagement with local stakeholders. The tr

articleHeineken NvApril 10, 20262/company/heineken-nv/news/heineken-sells-bralima-in-the-democratic-republic-of-congo-and-establishes-long-term-brand-partnership
HEINEKEN sells Bralima in the Democratic Republic of Congo and establishes long-term brand partnership

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Democratic Republic of CongoHEINEKENBralimaHEINEKEN NVELNA Holdings Ltd.