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New HEINEKEN Study Shows Sports Fans Shifting Gears Toward Moderation
New global fan study reveals shifting attitudes toward alcohol consumption among Formula 1® fans Heineken® 0.0 ambassador and Formula 1® World Champion Max Verstappen and sportswriter Fabrizio Romano Chinese Grand Prix – Formula One race One in four sports fans are actively reducing their alcohol consumption or opting for alcohol-free alternatives.56% of Formula 1® fans report they regularly choose alcohol-free beer over the alternative.Heineken® identified by 62% of Formula 1® fans as the numbe
About this update from Heineken Holding N.v.
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