Sports
Heineken® Celebrates Football Fandom with a Cheers to Superstitious Fans
A Media Snippet accompanying this announcement is available by clicking on this link. AMSTERDAM, April 29, 2025 (GLOBE NEWSWIRE) -- Whether it’s pulling on a lucky jersey or claiming the same barstool before kick-off, football fans around the world have many of their own matchday superstitions. And according to a new global survey commissioned by Heineken®, half of fans say they follow a specific ritual on game day—and nearly as many (46%) believe it genuinely impacts the outcome. Younger fans a
About this update from Heineken Holding N.v.
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