Business
HealthEquity Strengthens Executive Leadership Team with Strategic Appointments to Drive Growth and Innovation
New CMO and Sales Executive Join from Mastercard and EverQuote to Capitalize on Historic HSA Market Expansion DRAPER, Utah, Sept. 25, 2025 (GLOBE NEWSWIRE) --
About this update from Healthequity, Inc.
[{"type":"text","content":"New CMO and Sales Executive Join from Mastercard and EverQuote to Capitalize on Historic HSA Market Expansion\nDRAPER, Utah, Sept. 25, 2025 (GLOBE NEWSWIRE) -- HealthEquity, Inc. (Nasdaq: HQY), the nation’s largest Health Savings Accounts (HSAs) and consumer-directed benefits administrator, today announced the appointment of new senior executives to accelerate the company's strategic vision and capitalize on expanding market opportunities. Mukund Ramachandran joins as Chief Marketing Officer and Garett Kitch as Senior Vice President of Client Sales & Relationship Management, effective September 29, 2025. The appointments come as HealthEquity continues to execute against record financial performance, alongside the largest HSA eligibility expansion in 20 years following recent federal legislation. The legislation represents significant market expansion opportunities, allowing Direct Primary Care arrangements, low-cost telehealth services, and all individual Bronze and Catastrophic ACA plans to be coupled with HSAs beginning January 1, 2026. With over 7M people currently enrolled in bronze plans and approximately 90% of these plans previously ineligible for HSAs, HealthEquity is uniquely positioned to capture this expanded market through its broad partner network and enhanced consumer enrollment experience. Mukund Ramachandran Appointed Chief Marketing OfficerRamachandran brings more than 25 years of B2B marketing and communications leadership across fintech, adtech, and martech. Most recently, he served as SVP, Head of B2B Marketing for Commercial & New Payment Flows at Mastercard, where he shaped global messaging, advanced sales enablement, and executed integrated marketing programs that fueled significant growth. Prior to Mastercard, he was a senior marketing leader at Dynamic Yield (later acquired by Mastercard), where he helped transform the company from a startup into a recognized category leader. Earlier in his career, he held marketing and strategy positions across the media and technology sectors, further broadening his expertise in scaling brands and driving market adoption. In his new role, Ramachandran will be responsible for developing and executing HealthEquity’s enterprise-wide marketing strategy. He will lead product marketing and go-to-market execution, while overseeing execution and strategies to strengthen brand ...