Business
CBD Wine Beverage Ramp-up Getting Closer for Health Advance
CBD Wine Beverage Ramp-up Getting Closer for Health Advance.
About this update from Health Advance Inc
[{"type":"text","content":"Large Scale Market Tasting Strategy as First Step to Accepting Supermarket Launch OpportunityNEW YORK, NY / ACCESSWIRE / October 28, 2022 / Health Advance, Inc. (OTC PINK:HADV) www.HealthAdvanceGroup.com is doing a clever dance move for its new CBD infusion beverage that may catapult its www.66Bevs.com brand into a higher than expected public profile. Industry watchers will be interested to see how this turns out.Health Advance announced on August 24th that it was soon receiving opening inventory of its new CBD infused de-alcoholized wine at its Western New York warehouse in preparation for brand launch. Ordinarily this would have meant a series of trial orders into smaller retailers and then climbing the ranks of store groups, gradually gaining credibility along the way.However, bigger doors have opened for Health Advance as a result of positive reaction from the trade press to distributed samples in September and October. Health Advance is adjusting its utilization of this first production run. Instead of releasing www.66Bevs.com through conventional trade channels, the company is being offered the prospect of a major regional exclusive launch with a respected supermarket chain catering to Health Advance's target market. This would be accompanied by a substantial order that exceeds all inventory that is currently available.The announced shift in 66° Beverage Company strategy is to utilize initially manufactured inventory for large scale consumer market tasting and consumer focus work in preparation for the cooperative launch. The purpose of the consumer research is to confirm which of the brand's three varietals to emphasize in the regional supermarket roll-out, and also to make final choices in collaboration with the target retailer on certain points of branding emphasis. This strategy shift could position Health Advance with a quick seven digit opening sales volume for its new beverage brand. More will be known about the status of this initiative in November. In the meantime, Health Advance will soon announce its first local retail partners outside of the possible exclusivity zone. This will provide www.66Bevs.com with diverse market development experience.The new formulation www.66Bevs.com sets the bar high for innovation and quality. Available in 3 variants - Rosé, White Wine, and Red Wine - each can of 66° ...