Business
T-Mobile and Hasbro Concoct the 5G-iest of Toys: Lite-Brite T-Mobile Edition*
In a stroke of ingenuity, wonder and, frankly engineering marvel, Hasbro’s Lite-Brite toy has been transformed. Introducing 184 new Magenta lite pegs! Yes,
About this update from Hasbro, Inc.
[{"type":"text","content":"\nIn a stroke of ingenuity, wonder and, frankly engineering marvel, Hasbro’s Lite-Brite toy has been transformed. Introducing 184 new Magenta lite pegs! Yes, Magenta. Lite. Pegs. Mind-blown. Plus, new wireless-themed templates straight out of the box and a website featuring all-new downloadable and uploadable templates\n\nIt’s available starting today for $19.99 and includes a 1-in-1000 chance to win a “5G Experience of a Lite-time” through the Magenta Ticket sweepstakes\n\n BELLEVUE, Wash.--(BUSINESS WIRE)--\nNow that the dark days of winter have descended upon us, if there’s one thing we could all use a little more of, it’s a dose of lite-er lights and brite-er brights. And what more obvious way to do that than to bring T-Mobile (NASDAQ: TMUS) and Hasbro (NASDAQ: HAS) together to introduce Lite-Brite T-Mobile Edition, now with 184 magenta pegs.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211123005846/en/LITE BRITE is a trademark of Hasbro and is used with permission. © 2021 Hasbro. All Rights Reserved.\nNamed one of the 100 greatest toys of all-time by Time magazine, Lite-Brite has been lite-ing up smiles and inspiring holiday nostalgia for children of all ages for more than 50 years. Meanwhile, over the past two years, T-Mobile has been lite-ing up the 5G map of America with the nation’s largest, fastest and most reliable 5G network including recently hitting nationwide Ultra Capacity 5G status.\n\nLimited supplies of Lite-Brite T-Mobile Edition are available right now at www.t-mobile.com/5GLiteBrite for $19.99 plus free standard shipping through Cyber Monday. In addition to 184 all-new magenta pegs, each unit comes with four wireless-inspired templates and all the traditional Lite-Brite pegs that generations of children have used to create rainbow-colored fish, sailboats and unicorns. At the 5G Lite Brite website, users can download and upload design templates to add hours upon hours of fun.\n\n“Toying with the mobile industry – killing off annual service contracts, crazy-high international roaming fees, data buckets, etc - has always been at the heart of the Un-carrier. So who better to partner with than Hasbro – the name in toys – to come up with what I expect to be the holiday gift for 2021,” said Mike Sievert, CEO of T-Mobile. “I like to think the 7-year-o...