Business
The PLAY-DOH Brand is on a Mission to Empower Kids, Families and Educators Everywhere to Harness their Imagination as a Superpower Through New PLAY-DOH Kids Can Campaign
Putting Imagination Insights into Action, the PLAY-DOH Brand is Rolling Out an Imagination Curriculum Through In-Person School Programs and Digital Content
About this update from Hasbro, Inc.
[{"type":"text","content":"\nPutting Imagination Insights into Action, the PLAY-DOH Brand is Rolling Out an Imagination Curriculum Through In-Person School Programs and Digital Content for Audiences in the United States and Canada\n\nDownload Assets HERE\n\n PAWTUCKET, R.I.--(BUSINESS WIRE)--\nIn celebration of World PLAY-DOH Day, Hasbro Inc., a leading toy and game company, today announces PLAY-DOH Kids Can, an all-new campaign that empowers kids to harness their imagination as a superpower. With the mission of providing limitless resources to make imagination accessible and fun for all, the PLAY-DOH brand encourages boundless, open-ended play to equip kids with the imaginative power to turn dreams into reality and mistakes into possibilities.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240916130138/en/PLAY-DOH Imagination Curriculum (Photo: Business Wire)\nAs part of the PLAY-DOH Kids Can initiative, the brand launches PLAY-DOH Imagination Curriculum for families and educators in the U.S. and Canada. Rolling out this month through multi-channel in-person and digital programming experiences, the new educational materials have been developed by leaders in play and imagination, whose experience spans more than 40 years of expertise in qualitative research, inclusive design and creative arts. The Imagination Curriculum is the real-world application of the PLAY-DOH Kids Can campaign, guided by rigorous insights with a mission to overcome the restrictions society places on creative play to empower future generations with the confidence to explore and express their imaginations.\n\n“The PLAY-DOH Imagination Curriculum is inspired by a variety of inputs gleaned from our ‘Imagination is a Superpower’ research that further underscores the importance of the PLAY-DOH mission - to elevate the value of imagination. Kids today are up against several imagination barriers like stress, judgment, and distraction which can lead to ‘growing out’ of their imaginations too quickly,” said Tamara Grindrod, Senior Vice President, Creativity & PLAY-DOH Brand at Hasbro. “This program provides an easy-to-use guide for kids and adults to exercise their imaginations and individuality through a variety of quick, fun activities that encourage open-ended play, whether at home, at school, or anywhere you can bring a can of...