Business
Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & Dragons
Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs.SAN FRANCISCO, May
About this update from Hasbro, Inc.
[{"type":"text","content":"Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs.SAN FRANCISCO, May 19, 2026 /PRNewswire/ -- Hasbro, a global leader in play and entertainment, today announced its partnership with Change, a technology company specializing in global charitable compliance and donation infrastructure. The partnership supports Hasbro's growing portfolio of cause marketing campaigns across its Wizards of the Coast business, enabling more efficient operations while maintaining compliance with commercial co-venture regulations.\nHasbro has a long history of pairing its most iconic brands with purpose. Through Magic: The Gathering and Dungeons & Dragons, Wizards of the Coast invites its global community to play for good, bringing fans together around causes that matter, from children's health to gender equity. Initiatives like Magic: The Gathering Secret Lair philanthropy drops and Dungeons & Dragons Philanthropy Collection turn creativity and fandom into meaningful impact, with portions of proceeds supporting nonprofit partners and reaching millions of players worldwide. Over time, these fan-driven campaigns have become a cherished tradition, bringing together players, partners, and employees each year to support causes they care about.As these programs have grown, so has their scale and complexity. By partnering with Change, Hasbro streamlines the philanthropic infrastructure behind these campaigns through a donor-advised fund model, reducing administrative burden and enabling more efficient, compliant execution across markets. This structure allows the social impact team to focus on what matters most: designing high impact experiences for fans, including beloved initiatives like the annual Children's Miracle Network Extra Life fundraising campaign benefiting Seattle Children's Hospital.\"At Hasbro, our purpose-driven campaigns are fueled by passionate communities who want to play for good,\" said Sarah Knott, Director of Global Philanthropy & Social Impact at Hasbro. \"This partnership allows us to responsibly scale those efforts while staying focused on what matters most: delivering meaningful impact through our brands.\"Together, Hasbro and Change are building a more scalable foundation for future charitable campaigns.\"When you're operating at Hasbro's scal...