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Hasbro Hires Carrie Ratner to Lead Global Corporate Communications
Communications Veteran Joins Hasbro from PepsiCo PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ:HAS), today announced the hiring of Carrie Ratner as
About this update from Hasbro, Inc.
[{"type":"text","content":"\nCommunications Veteran Joins Hasbro from PepsiCo\n\n PAWTUCKET, R.I.--(BUSINESS WIRE)--\nHasbro, Inc. (NASDAQ:HAS), today announced the hiring of Carrie Ratner as Senior Vice President, Global Corporate Communications. In this strategic role, Ratner will be responsible for leading Hasbro’s external and internal corporate communications and storytelling strategy with Hasbro’s brands and purpose at the center. She will direct Hasbro’s corporate communications team and will assume responsibility for Hasbro’s external media relations, public affairs, issues and crisis, M&A, social media as well as internal communications. Ratner is based at Hasbro’s corporate headquarters and will report to Kathrin Belliveau, Hasbro’s Executive Vice President and Chief Purpose Officer.\n\nWith more than 20 years of experience, Ratner is an established and seasoned communications professional leading corporate, executive, financial, crisis, internal, and change communications, as well as public affairs strategies. She joins Hasbro from PepsiCo Inc. where she was responsible for global external communications and reputation management. Ratner previously led global corporate, internal, and crisis communications at Starwood Hotels and Resorts and was a Principal at strategic advisory firm Sard Verbinnen & Co in New York. Ratner graduated from Syracuse University with a B.A. in Public Relations and Finance and earned her M.B.A. from New York University with specializations in Corporate Finance and Leadership & Change Management.\n\n“Hasbro is a story and purpose-led global play and entertainment company, and we’re thrilled to have Carrie join the team at this critical moment in our company’s history as we supercharge our Brand Blueprint strategy,” said Kathrin Belliveau, EVP and Chief Purpose Officer, Hasbro. “With Carrie’s leadership and broad experience, we will further elevate Hasbro’s vast portfolio of beloved brands and rich content across consumer products, gaming, tv and film, and embed our Purpose of making the world a better place to ensure all stakeholders understand how purpose drives long term value at Hasbro.”\n\n“Hasbro is home to some of the world’s most celebrated and imaginative brands, and I have been a lifelong fan of its products and the joy they create, connecting people and families. I am honored to work alongside the talented and...