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Hasbro and Disney Consumer Products Announce Multi-Year, Multi-Property Collaboration with Disney for PLAY-DOH to Bring Imagination Directly into Kids’ Hands
The purpose-driven collaboration combines the sensory and creative play of the PLAY-DOH brand with the magic of Disney storytelling PAWTUCKET, R.I. &
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[{"type":"text","content":"\nThe purpose-driven collaboration combines the sensory and creative play of the PLAY-DOH brand with the magic of Disney storytelling\n\n\n PAWTUCKET, R.I. & BURBANK, Calif.--(BUSINESS WIRE)--\nHasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, and Disney Consumer Products today announced a new, expanded collaboration between the PLAY-DOH brand and Disney to champion the power of imagination through immersive sensory play, storytelling, and experiences. The collaboration will feature PLAY-DOH compound-led play systems inspired by the magic of beloved Disney characters and stories.\n\n\nThe debut collection of PLAY-DOH playsets will feature Disney Jr.’s “Mickey Mouse Clubhouse” brand, bringing classic Disney characters from the hit series to the youngest PLAY-DOH and Disney fans at a critical stage for developing creativity and cognitive growth. The imagination-inspired collection of on-the-go playsets and accessories is available now on Amazon, starting with:\n\n\n\nPLAY-DOH Disney Jr. Happy Stackable Set: www.amazon.com/dp/B0DVLZ8PC5\n\n\n\nPLAY-DOH Disney Jr. On-The-Go Playsets:\n\n\nhttps://www.amazon.com/dp/B0DVM1DB8P\n\n\n\nhttps://www.amazon.com/dp/B0DVM15GVP\n\n\n\n\n\n\nPLAY-DOH Disney Jr. Shape A Story Playset: www.amazon.com/dp/B0DVLZNQ5K\n\n\n\nPLAY-DOH Disney Jr. Stamp & Go Megapack: www.amazon.com/dp/B0DVM17P7M\n\n\n\nThe full line will continue to be available on Amazon through 2025, with availability at most major retailers beginning January 2026. See hi-res images HERE.\n\n\n“The PLAY-DOH brand and Disney, two iconic brands in arts & crafts and entertainment, inspire creativity and imagination in children around the world,” said Tim Kilpin, President of Toys, Board Games, Licensing and Entertainment at Hasbro. “When beloved Disney characters are paired with the hands-on creativity of PLAY-DOH compound, it unlocks a world of limitless possibilities for playful storytelling and artistic expression.”\n\n\n“The PLAY-DOH brand has been a favorite childhood play experience for generations, and our collaboration with Hasbro brings Disney storytelling into that tradition in fresh ways,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products. “We’re giving kids new ways to shape their imaginations while connecting with these iconic characters, expanding how f...