Business
ADA and Opptra partner to bring Hasbro and other powerhouse global consumer brands to Asia's ecommerce market
ADA, the leading independent Data and AI company and Asia's largest integrated digital commerce player, has partnered with Opptra, a global commerce company enabling the expansion of leading consumer brands into Asia. The strategic collaboration has already brought Hasbro, one of the world's most iconic toy and entertainment brands, into Southeast Asia's fast- growing ecommerce market, with many more global powerhouse brands soon to follow, accelerating their digital-first growth across the regi
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[{"type":"text","content":"SINGAPORE, Oct. 10, 2025 /PRNewswire/ -- ADA, the leading independent Data and AI company and Asia's largest integrated digital commerce player, has partnered with Opptra, a global commerce company enabling the expansion of leading consumer brands into Asia. The strategic collaboration has already brought Hasbro, one of the world's most iconic toy and entertainment brands, into Southeast Asia's fast- growing ecommerce market, with many more global powerhouse brands soon to follow, accelerating their digital-first growth across the region.","length":606,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":300,"url":"https://media.zenfs.com/en/prnewswire.com/1ccf52dc84f98451d10c012c49a69481"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/CuWhsSu00g88X5Ai2WKjRA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTUyOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/1ccf52dc84f98451d10c012c49a69481","width":400,"height":300}},"href":"https://mma.prnewswire.com/media/2793227/Image__2__1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The collaboration unites ADA's digital, data, and AI capabilities with Opptra's portfolio of global brands and category expertise. As Southeast Asia's digital economy continues its rapid rise this partnership creates a powerful bridge for international brands to tap into the region's massive ecommerce opportunity.","length":391,"tagName":"p"},{"type":"text","content":"Through the partnership, ADA will manage and operate flagship marketplace stores for Opptra's global brand portfolio, providing a full suite of ecommerce growth services including digital store operations, AI-powered prediction for scale and efficiency, marketing, creative, and analytics solutions. The collaboration aims to go beyond growing brands' presence across marketplaces, but also to lay the groundwork for direct-to-consumer and omnichannel expansion. Together, ADA and Opptra will onboard and grow leading global brands across key categories including toys, electronics, baby car...