Business
Centro Expands Carrier Ecosystem with Addition of The Hartford to Its API-Powered RFP and Quoting Platform
Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced the addition of The Hartford, a leader in employee benefits, to its growing API-powered Request for Proposal (RFP) and digital quoting ecosystem.
About this update from The Hartford Insurance Group, Inc.
[{"type":"text","content":"New integration deepens broker-carrier connectivity and accelerates digital benefits distribution","length":97,"tagName":"p","attribs":{}},{"type":"text","content":"CLEVELAND, Feb. 4, 2026 /PRNewswire/ -- Centro Benefits Research (Centro), a leading provider of ancillary benefits consulting, employee communications, and technology solutions representing top U.S. brokers, announced the addition of The Hartford, a leader in employee benefits, to its growing API-powered Request for Proposal (RFP) and digital quoting ecosystem.","length":364,"tagName":"p"},{"type":"image","alt":"Centro Benefits Research Logo (PRNewsfoto/Centro Benefits Research)","displaySize":"","headline":null,"caption":"Centro Benefits Research Logo (PRNewsfoto/Centro Benefits Research)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":63,"url":"https://media.zenfs.com/en/prnewswire.com/c8fa2d8558df91c61c8867585dda6cc2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/og350cLr2S94wyFvix7_GQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTExMTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/c8fa2d8558df91c61c8867585dda6cc2","width":400,"height":63}},"href":"https://mma.prnewswire.com/media/2257963/Centro_23_Full_Color_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"By joining Centro's platform, The Hartford becomes part of a connected, data-driven environment designed to streamline how brokers and carriers collaborate. The integration connects The Hartford directly to Centro's broker-carrier platform, creating a faster, more accurate, and fully digital workflow for benefits marketing and quoting.","length":345,"tagName":"p"},{"type":"text","content":""At Centro, we are building a more connected and efficient benefits ecosystem for our brokers and distribution partners," said Treg Balding, President at Centro Benefits Research. "Welcoming The Hartford to our platform is an important step in that mission. Their commitment to digital innovation and broker partnership naturally aligns with our vision for a modern, API-driven distribution model."","length":418,"tagName":"p"},{"type":"text","content":""At The Hartford, we recognize that the strength of our broker relationships is built on trust, collaboration, and mutual success," said Megan Holstein, head of Strategy and Gro...