Business
Harte Hanks Launches Demand Generation In a Box
Turnkey Suite of Services Give Small and Medium Businesses the Data, People, and Content Needed to Drive Interest in their Brand CHELMSFORD, MA / ACCESSWIRE /
About this update from Harte Hanks, Inc.
[{"type":"text","content":"Turnkey Suite of Services Give Small and Medium Businesses the Data, People, and Content Needed to Drive Interest in their Brand CHELMSFORD, MA / ACCESSWIRE / June 19, 2024 / Harte Hanks, Inc. (NASDAQ:HHS), the 101-year-old Massachusetts-based global leader in customer experience solutions, has unveiled its newest innovation - Demand Generation In a Box. It's an all-in-one offering that combines data, sales, and marketing services for business-to-business lead generation and opportunity creation. Specifically geared toward small and medium businesses, Demand Generation In a Box includes comprehensive data to help companies identify high-potential leads. It can also include outsourced sales development representatives to streamline lead qualification and outbound sales efforts, and media, content, and digital marketing offerings.\"We've seen tremendous market demand for a turnkey solution with rapid deployment that will help companies generate more high-quality leads and close more business,\" said Kelly Waller, SVP of Sales and Marketing for Harte Hanks.\"We know that scaling businesses worldwide are facing strong revenue headwinds. Everything from resource constraints and limited expertise to rapid content creation and data management demands. Moving forward, every dollar spent will need to work harder to grow at the same pace, and that's why we are rolling out Demand Generation In a Box.\"Demand Generation in a Box services scale depending on the needs of the business. An Essentials package, which includes a foundational data package, weekly reporting, campaign strategy, sales playbook, and digital prospecting through email, display, and social media, starts at $10,000.\"Unveiling this new product is just one of the many bold initiatives we've launched this year under Elevate, our transformative program designed to expand our customer base, diversify our product lineup, and boost our efficiency. We're also thrilled to kick off our first-ever global Enable360 event in London next week,\" said Kirk Davis, Chief Executive Officer of Harte Hanks.Demand Generation in a Box requires no new software or hardware and integrates seamlessly with existing business processes. Campaigns can be up and running in just six weeks to help drive high-quality leads and conversions.Harte Hanks is unveiling Demand Generation in a Box at its flagship...