Harmonic Delivers Winning Live Sports Streaming Innovations

About this update from Harmonic Inc.

[{"type":"text","content":"Enhancements to Harmonic's Sports Streaming Solution Introduce Server-Side Multiview, Contextual Metadata-Driven Advertising, Dynamic In-Stream Ads and Robust Content ProtectionSAN JOSE, Calif., March 26, 2026 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enhance fan engagement, unlock new opportunities for sports content monetization and strengthen content protection. Harmonic's advanced sports streaming platform empowers sports broadcasters, pure streamers, service providers and rights holders to meet the rising demand for immersive, interactive streaming experiences while maximizing the value and security of premium live sports content.\n \n \n \n \n \n \n \n\"Live sports represent the most valuable and demanding content in streaming today,\" said Jean Macher, senior director of global SaaS solutions at Harmonic. \"Sports fans expect immersive, real-time experiences — and sports rights buyers need solutions that can monetize live events while delivering compelling viewing experiences that keep fans engaged. Our enhanced live sports streaming solution, built through collaboration across the sports ecosystem, reinforces Harmonic's commitment to helping customers maintain a competitive edge in an increasingly dynamic marketplace.\"Enhance Fan Engagement with MultiviewHarmonic's new in-house server-side multiview solution allows fans to watch multiple games or camera angles simultaneously. The new capability is compatible with any end devices, ensures synchronized playback with exceptional video quality and low latency, and can be deployed in a geo-redundant environment for maximum reliability. Through API or UI, customers can easily compose any HD or UHD multiview templates.Unlock Programmatic Advertising Through Scene-level Contextual TargetingHarmonic's live sports streaming solution now supports programmatic advertising for live sports CTV inventory in collaboration with Viant Technology and its contextual intelligence platform IRIS.TV. The solution automatically generates scene-level contextual segments, including game start and end times, score changes, and key moments, and activates it within Viant's AI-powered demand-side platform, purpose-built for CTV.This enables advertisers to bid on highly releva...

More updates from Harmonic Inc.