Business
Harmonic Amplifies Video Streaming and Broadcast Monetization with VOS360 Ad Enhancements
New Capabilities Offer AI-Powered Contextual Ad Triggering and Advanced Programmatic Advertising Through Seamless Integration with Google Ad Manager and
About this update from Harmonic Inc.
[{"type":"text","content":"New Capabilities Offer AI-Powered Contextual Ad Triggering and Advanced Programmatic Advertising Through Seamless Integration with Google Ad Manager and Magnite SpringServe\nSAN JOSE, Calif., Aug. 19, 2025 /PRNewswire/ -- Harmonic (NASDAQ: HLIT) today announced enhanced capabilities for its award-winning VOS®360 Ad SaaS solution that empower streamers, content providers and broadcasters to boost advertising revenue while elevating the viewer experience. The latest enhancements introduce AI-powered contextual ad triggering for advanced in-stream ad formats, new monetization workflows that enable programmatic advertising for traditional linear broadcasters and SDKs for widely used video players. These innovations streamline the advertising workflow, unlock new revenue opportunities and bring broadcasters closer to the efficiencies of digital advertising.\n\n \n \n \n \n \n \n\n \n\"The new enhancements to VOS360 Ad SaaS mark a turning point in how video content is monetized,\" said Gil Rudge, senior vice president, solutions and Americas sales, video business at Harmonic. \"From smarter, real-time ad placement to unified programmatic campaigns across CTV and broadcast, we're providing our customers with the innovations they need to thrive in a rapidly evolving ad landscape.\"\nUnlocking Revenue Streams with AI-Powered Contextual Ad TriggeringVOS360 Ad opens up new frontiers in premium ad inventory for live sports content, delivering seamless in-stream (in-game) advertising that preserves the viewer experience. Leveraging AI-driven real-time video analysis, the platform extracts scene-level metadata to identify high-value monetization moments as they happen. This enables broadcasters to dynamically insert contextually relevant ads such as overlays, L-shapes and double boxes during peak engagement, maximizing impact without disrupting the action.\nThis powerful capability offered by VOS360 Ad enables sports publishers to deliver innovative, high-performing ad inventory to brands and agencies — transforming how live sporting events are monetized in real time.\nModernizing Linear TV with Programmatic AdvertisingProgrammatic advertising is transforming TV ad sales, allowing broadcasters and publishers to harness the efficiency and scale of the digital ad ecosystem. By leveraging the advanced programmatic capabilities of VOS360 Ad, broa...