Business
Performance Brokerage Services advises on the Sale of Southside Harley-Davidson and Hampton Roads Harley-Davidson, in Virginia to Michael Veracka After 45 Years of Ownership
Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Southside Harley-Davidson in Virginia Beach and Hampton Roads Harley-Davidson in Yorktown, Virginia from the Estate of Mary Hughes to Michael Veracka of MOD Enterprises.
About this update from Harley-davidson, Inc.
[{"type":"text","content":"IRVINE, Calif., March 21, 2026 /PRNewswire/ -- Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Southside Harley-Davidson in Virginia Beach and Hampton Roads Harley-Davidson in Yorktown, Virginia from the Estate of Mary Hughes to Michael Veracka of MOD Enterprises.","length":345,"tagName":"p"},{"type":"text","content":"The late Mary Hughes served as President and CEO of Hampton Roads Harley-Davidson, Inc. for 45 years and is widely recognized for her longstanding commitment to both the Virginia and biker community. During her leadership, the dealership hosted numerous community events and fundraisers, and donated motorcycles to support York County first responders. In recognition of her leadership and community impact, Hughes was named a Power Woman of South Hampton Roads by Inside Business in 2006.","length":489,"tagName":"p"},{"type":"text","content":"Since 1978, Hampton Roads Harley-Davidson built a legacy rooted in community service and a passion for motorcycles. The dealership expanded in 1990 by welcoming Southside Harley-Davidson to the dealership family, opening in Virginia Beach, Virginia. Today, the dealership's growth and dedication to excellence have earned its recognition by ranking in the top 1% of all Harley-Davidson dealerships for sales, and ranking in the top 10% for parts. The dealerships host a variety of nonprofit events throughout the year, including blood drives, Toys for Tots drives, and free concert series, with all proceeds donated to the local Boys & Girls Club.","length":655,"tagName":"p"},{"type":"text","content":"The transaction was completed as part of a strategic consolidation between Southside Harley-Davidson in Virginia Beach, Hampton Roads Harley-Davidson in Yorktown, and Bayside Harley-Davidson in Portsmouth, Virginia.","length":215,"tagName":"p"},{"type":"text","content":"Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 450 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, and Courtney A. Bernhard, the partners for the Harley-Davidson & Powersports Division of Performance Brokerage Services, were the exclusive sell-side advisors for this transaction.","length":382,"tagName":"p"},{"type":"text","content":"Foll...