Business
George C. Chaconas of Performance Brokerage Services Advises on the Sale of Freedom Harley-Davidson in Baton Rouge, Louisiana
Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Freedom Harley-Davidson in Baton Rouge, Louisiana from Mike and Brett Bruno to Steven Towers.
About this update from Harley-davidson, Inc.
[{"type":"text","content":"Performance Brokerage Services, the leader in dealership buy-sell activity, announces the sale of Freedom Harley-Davidson in Baton Rouge, Louisiana from Mike and Brett Bruno to Steven Towers","length":190,"tagName":"p"},{"type":"text","content":"IRVINE, Calif., Oct. 8, 2025 /PRNewswire/ -- Performance Brokerage Services, North America's highest volume dealership brokerage firm, is pleased to announce the sale of Freedom Harley-Davidson in Baton Rouge, Louisiana from Mike and Brett Bruno to Steven Towers.","length":267,"tagName":"p"},{"type":"text","content":"Mike Bruno has more than 30 years of experience in the automotive industry and is a lifelong Harley-Davidson enthusiast. Along with his son, Brett, he owned and operated Freedom Harley-Davidson, creating a dealership focused on customers and the Harley-Davidson community.","length":272,"tagName":"p"},{"type":"text","content":"Over the last 5 years, Performance Brokerage Services has advised on the sale of nearly 400 dealerships, making it the highest volume dealership brokerage firm in North America. George C. Chaconas, Senior Partner, Courtney A. Bernhard, Partner, and Juan C. Pardo, Partner of the Harley-Davidson & Powersports Division for Performance Brokerage Services were the exclusive sell-side advisors for this transaction.","length":416,"tagName":"p"},{"type":"text","content":"George Chaconas shared, "We were honored to exclusively represent Mike Bruno, an established Harley-Davidson dealer, in the sale of Freedom Harley-Davidson in Baton Rouge to Steven Towers. Having known Mike for years, it was a privilege to work with him and his son Brett on this transaction. I would also like to thank my partners, Courtney Bernhard and Juan Pardo, for their professionalism, expertise, and hands-on support in facilitating this transaction. We're proud to continue supporting Steven's growing Harley-Davidson portfolio and his optimism about the brand's future. We thank both parties for their trust and wish them continued success."","length":674,"tagName":"p"},{"type":"text","content":"Steven Towers has over a decade of experience in the automotive industry. Steven is also a long-time Harley-Davidson rider with a deep passion for the brand. In 2023, he acquired his first Harley-Davidson dealership, Boneyard Harley-Davidson in Winterville, North Carolin...