Business
Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Signs 15 Unit Area Development Agreement in Atlantic Canada
Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the provinces of Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador (together the "Atlantic Provinces"). The contractual agreement will deliver 15 new locations of Rosie's Burgers ("Rosie's") a boutique QSR restaurant brand s
About this update from Happy Belly Food Group Inc
[{"type":"text","content":"Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the provinces of Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador (together the "Atlantic Provinces"). The contractual agreement will deliver 15 new locations of Rosie's Burgers ("Rosie's") a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, throughout Atlantic Canada.","length":656,"tagName":"p"},{"type":"text","content":""Building upon the momentum of our franchising interest and existing area development agreements already in place for Ontario, Alberta, and British Columbia, we are excited to continue building our roadmap for Rosie's on a national scale. With the further addition of four provinces and 15 units under area development, it brings our rollout trajectory to 85 contractually committed units across seven provinces of Canada. We would very much like to see Rosie's in all provinces in Canada," said Sean Black, Chief Executive Officer of Happy Belly.","length":565,"tagName":"p"},{"type":"text","content":""We welcome the addition of our third area developer to the Happy Belly team, David Wilson, overseeing Atlantic Canada and teaming up with our west coast and central Canada area developers Scott Grandin and Stephen Travers. We have put a solid team in place to foster the accelerated growth of all our brands throughout the Canadian market. It is important we remain focused on Canadian development as we organically grow in our own backyard and strengthen our brands footprint as we scale and drive the business forward."","length":532,"tagName":"p"},{"type":"text","content":""Utilizing our area developer model, and our teams deep knowledge of the burger category, we have firmly set the course of our Smash Burger brand Rosie's Burgers to be the category leader and have first mover advantage as the first true national smash burger chain in Canada."","length":290,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"origin...