Business
Happy Belly Food Group Signs Definitive Agreement for the Sale of Holy Crap Foods as It Focuses on Accelerating Its QSR Businesses
Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that, further to its press release dated December 22, 2025 (the "Prior Release"), the Company has successfully executed a definitive agreement (the "Definitive Agreement") in connection with the previously announced sale of Holy Crap Foods, its cereal and oatmeal brand, for.
About this update from Happy Belly Food Group Inc
[{"type":"text","content":"Toronto, Ontario--(Newsfile Corp. - February 12, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that, further to its press release dated December 22, 2025 (the "Prior Release"), the Company has successfully executed a definitive agreement (the "Definitive Agreement") in connection with the previously announced sale of Holy Crap Foods, its cereal and oatmeal brand, for $1,000,000 CDN in cash plus working capital adjustments. The Company anticipates the closing of the transaction to occur within the next ten (10) business days, subject to customary closing conditions."Holy Crap Foods has been an important part of our story, and this divestiture allows us to unlock value created by our team and redeploy proceeds into our QSR portfolio where we experience higher margins and higher ROIC," said Sean Black, Chief Executive Officer of Happy Belly. "The $1 million of non-dilutive cash provides additional flexibility to support our pipeline of openings and franchise development, where we have a proven track record of building, scaling, and franchising high-performing brands including Rosie's Burgers, Heal Wellness, Via Cibo, iQ Food Co., and Yolks Breakfast."","length":1362,"tagName":"p"},{"type":"text","content":""When I joined Happy Belly the Holy Crap business was losing money," added Sean Black. "Our team grew the top line and bottom line so that today the sale price represents an estimated 10x EBITDA for the business.""We remain disciplined in how we deploy capital, with a clear focus on ROIC (return on invested capital), and we will continue to act opportunistically when we can realize value from non-core assets on attractive terms. Going forward, our strategy is centered on restaurant growth, with a strong emphasis on the QSR segment." "We are just getting started," said Sean Black.","length":630,"tagName":"p"},{"type":"text","content":"FranchisingFor franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at [email protected].","length":129,"tagName":"p"},{"type":"text","content":"About Happy Belly Food GroupHappy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (&qu...