Business
Hannover House to Expand Consumer Reach with Cross-Trailering Strategy
Hannover House to Expand Consumer Reach with Cross-Trailering Strategy.
About this update from Hannover House, Inc.
[{"type":"text","content":"Independent entertainment distributor Hannover House, Inc., (OTC: HHSE) is implementing a consumer outreach campaign to build longer-term awareness for its current production slate, the company announced today. Beginning in December, and following a high-profile cable-network-show \"world premiere\" of the company's theatrical trailer for \"Shadow Vision,\" trailers for this current production will appear on a wide range of other Hannover House DVD and Blu-Ray releases. Although other studios have been cross-trailering their upcoming productions on videos for years, Hannover House has abstained from trailering on video releases until now.\n \nThe \"Shadow Vision\" trailer is slated to appear on DVDs and Blu-Rays of at least six Hannover House releases, including \"Valley of the Witch\", \"Midnight Horror Show\", \"Possession: The Ingloda Within\", \"Frankenstein: Day of the Beast\", \"Gabrielle\" and \"Grim,\" all of which are being released prior to March, 2015. \"Shadow Vision\" is slated for a national theatrical release in October, 2015, but the company hopes to begin a long-lead teaser campaign to build consumer curiosity and interest in the high-concept storyline. Placement onto science-fiction and horror genre videos is a good foundation to kick-start consumer chatter, the company reports.\n \nThe storyline of \"Shadow Vision\" has been closely protected by Hannover House, due to unique plot elements that Hannover House says have never before been included in a feature film. The premise of the film – that a medical experiment on enhancing vision goes awry – is structurally similar to the current Luc Besson thriller, \"Lucy.\" But that's where the similarities end. What happens next is a secret that the Hannover House trailer hints at, but which the company will not reveal until immediately prior to the film's theatrical release.\n \n\"We think that word-of-mouth marketing in today's fractured media environment is one of the most powerful tools for a film company to utilize,\" said Eric Parkinson, C.E.O. of Hannover House. \"When you have a completely unique film product like 'Shadow Vision,' an opportunity to build movie-goer curiosity exists at unprecedented levels. We think this can be translated into box office results and revenues and we're excited to impl...