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Hannover House and Paseo Miramar Studios Announce National Theatrical Release for Family-Friendly Feature "A Dog and Pony Show"
Hannover House and Paseo Miramar Studios Announce National Theatrical Release for Family-Friendly Feature "A Dog and Pony Show".
About this update from Hannover House, Inc.
[{"type":"text","content":"Producer Jerry Bryant's production of director Demetrius Navarro's \"A Dog and Pony Show\" will get a bright spotlight of attention under a theatrical releasing plan to launch onto more than six hundred screens across the U.S.A., announced distribution partner Hannover House, Inc. (OTC: HHSE). The January 22, 2016 release will enjoy enhanced marketing support from key exhibition chains including Regal Entertainment Group, Cinemark and Carmike, with long-lead trailers and theatre signage first appearing in October and building in frequency and visibility through the high-traffic, year-end holidays. The film will mark the first release from Hannover House to reach all of the top sixty-five largest U.S.A. markets simultaneously, with consumer visibility also generated through Comcast national cable advertising to reach kids and families.\n \n\"We have been working with Jerry and his team on a risk-free structure for the theatrical release of this film since our first announcement from Cannes in May of 2014,\" said Eric Parkinson, C.E.O. of Hannover House. \"The story is extremely commercial, and the production turned out great. This wide-release theatrical plan has been made possible due to exceptional marketing support from key exhibition chains as well as through the ancillary distribution agreements including home video, video-on-demand and subscription delivery through Netflix. For the past five years, Hannover House has sought to acquire or produce some higher profile titles that would merit a wide national theatrical release. We immediately recognized the commercial value in this film, and spent the past few months organizing the financing and marketing elements to deliver a release with major visibility – yet minimal risk to Hannover House,\" he concluded.\n \nA first look teaser trailer will launch on the Regal, Cinemark and Carmike websites in October, and will also appear before major family film releases at higher-traffic locations. A second trailer for the film will be exhibited beginning with the major Thanksgiving and Christmas holiday releases. Theatre lobbies will also feature interactive, corrugated cut-out standees, featuring some of the talking animal characters from the film. Finally, beginning in early January, a national cable television advertising cam...