Business
Rebl Industries signs breakthrough deals with H&M GBC AB and IKEA Svenska AB for AI-powered robots - appoints CEO to drive global expansion
Rebl Industries, a Swedish robotics company, has signed significant framework agreements with global fashion and design companies H&M and IKEA Svenska AB to deploy its next-generation robots-as-a-service (RaaS) solutions.
About this update from H&m Hennes & Mauritz Ab Class B
[{"type":"text","content":"GOTHENBURG, Sweden, Aug. 19, 2025 /PRNewswire/ -- Rebl Industries, a Swedish robotics company, has signed significant framework agreements with global fashion and design companies H&M and IKEA Svenska AB to deploy its next-generation robots-as-a-service (RaaS) solutions.","length":281,"tagName":"p"},{"type":"image","alt":"Rebl Industries’ AI-powered robots have been successfully used in real production environments for years. The company is now taking the next step in its global expansion.","displaySize":"","headline":null,"caption":"Rebl Industries’ AI-powered robots have been successfully used in real production environments for years. The company is now taking the next step in its global expansion.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/d1900e4fbd3203dd83bb80c951a65e90"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/fPYGClq5ZAY0riBPH5Y1ZA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d1900e4fbd3203dd83bb80c951a65e90","width":400,"height":267},"resize_sm":{"url":"https://s.yimg.com/ny/api/res/1.2/8yEADP71eY.r3K8G9tHbFw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTQyNztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d1900e4fbd3203dd83bb80c951a65e90","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2750840/Rebl_Industries_Photo_Bj_rn_Sigen.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The AI-powered robots have been successfully used in real production environments for years. They are designed to automate tasks like sorting, palletising, and depalletising – relieving warehouse staff from repetitive and physically demanding work. The robots are deployed rapidly as a performance-based service, without requiring a large upfront investment, an approach challenging traditional automation models.","length":419,"tagName":"p"},{"type":"text","content":"Now, Rebl is entering a new phase with comprehensive agreements with H&M and IKEA. Since the summer of 2024, H&M has been using Rebl's robots at its Nordics online sales warehouse in Sweden. This combination of process supporting technology and teamwork has produced positive results, by enhancing production predictability and efficiency. More locations are pla...