Business
Halitron, Inc. Acquires ArchivalPhotoPages.com
Halitron, Inc. Acquires ArchivalPhotoPages.com.
About this update from Halitron Inc
[{"type":"text","content":"\n \n \n Halitron, Inc. Acquires ArchivalPhotoPages.com\n \n \nHalitron, Inc. Acquires ArchivalPhotoPages.com\n\nCompany Completes Fourth Acquisition of 2016\n\n \n NEWTOWN, CT--(Marketwired - Mar 29, 2016) - Halitron, Inc. (OTC: HAON), an equity holding company implementing a roll-up of sales, marketing, and manufacturing businesses, today is excited to announce the acquisition of ArchivalPhotoPages, a leading direct marketing brand, from Plastic Retail Displays, LLC. \n ArchivalPhotoPages is a brand that primarily sells archival-grade scrapbooking supplies like photo albums, photo pages, genealogy, stamp, and coin storage products that help preserve valuable contents for an extended period of time. The brand's target customer base includes scrapbookers, ancestry, and genealogy clubs along with pro-sumer photographers. In an asset acquisition, Halitron acquired a customer list totaling over 148,682 customers, the www.archivalphotopages.com website, and digital artwork files utilized for print and email blast campaigns. \n Eliazar Valdez Rosales, General Manager of Plastic Retail Displays, LLC, commented, \"The ArchivalPhotoPages brand competes in the very large billion-dollar scrapbooking market with strong customer product loyalty. Additionally, just like with the previous acquisitions, most of the products sold can be manufactured at our recently acquired manufacturing plant, PRD Holdings, Inc., which enhances our total gross margins.\" \n In the asset acquisition of ArchivalPhotoPages, Halitron also acquired equipment, molds & dies, raw material, finished goods and valuable know-how within a very talented management team and employee base to produce goods with high quality at low costs. Halitron acquired the brand, ArchivalPhotoPages, in an asset sale from Plastic Retail Displays, LLC, for a total purchase of $1,684,606; paid $316,491 in a short-term note payable and $1,368,114 paid via the issuance of 195,444,903 in restricted common stock valued at $.007 per share, which was the close price on March 28, 2016. The total purchase price was calculated based on an eight times multiple of adjusted EBITDA over the previous 12 months or $210,576. \n Halitron's CEO Bernard Findley expressed his reason for the acquisition. \"ArchivalPhotoPages competes in a very large market with loyal customers an...