Lifestyle
TUMS Unveils Sweepstakes and Limited-Edition Burn Ball to Help Fans "Pass the TUMS" Ahead of Football's Big Game
One in four Big Game watchers experience occasional heartburn from their favorite foods — and 75% of those fans are unprepared, without relief on hand*. This year, ahead of football's biggest showdown, TUMS is debuting the first-ever Burn Ball — a limited-edition, custom-designed football, specifically engineered to pass the TUMS and deliver fast-acting heartburn relief on game day!
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[{"type":"text","content":"Viral mega-creator Airrack joins the brand for a playful campaign featuring trick shots, social sweepstakes and heartburn relief that's passable","length":148,"tagName":"p","attribs":{}},{"type":"text","content":"WARREN, N.J., Jan. 6, 2026 /PRNewswire/ -- One in four Big Game watchers experience occasional heartburn from their favorite foods — and 75% of those fans are unprepared, without relief on hand*. This year, ahead of football's biggest showdown, TUMS is debuting the first-ever Burn Ball — a limited-edition, custom-designed football, specifically engineered to pass the TUMS and deliver fast-acting heartburn relief on game day!","length":432,"tagName":"p"},{"type":"image","alt":"TUMS Burn Ball","displaySize":"","headline":null,"caption":"TUMS Burn Ball","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/96b969490c99c6e72491e802bc110751"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/MmvgscT6w8Tc7ub.7aFfbA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/96b969490c99c6e72491e802bc110751","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2854879/TUMS_Burn_Ball.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The most aerodynamic TUMS case ever created, the Burn Ball is made to be passed, thrown and cracked open when heartburn strikes, revealing a bottle of TUMS Chewy Bites inside. Available for purchase in a limited run exclusively on TUMSshop.com, the Burn Ball is a must-have for any Big Game watch party.","length":303,"tagName":"p"},{"type":"text","content":"To further rally party hosts, fans and foodies alike, TUMS has teamed up with mega-creator and YouTube star Eric Decker (@Airrack), known for his high-energy stunts, viral challenges and a fan base of more than 20 million. Together, TUMS and Eric are launching a social sweepstakes encouraging consumers to show off their creative trick passes and how they "Pass the TUMS" throughout playoff season and into the Big Game for a chance to win prizes.","length":458,"tagName":"p"},{"type":"text","content":"Fans can take part in the #PassTheTUMS Sweepstakes** from January 9–25 by entering on Instagram, TikTok or YouTube Shorts:","length":122,"tagName":"p"},{"type":"list","items":[{"val":[...