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GURU Organic Energy Redefines "New Year Energy" with New GURU Zero Dragon Fruit Cherry Sorbet
MONTREAL, Jan. 13, 2026 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“ GURU ...
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[{"type":"text","content":"GURU Organic Energy Redefines “New Year Energy” with New GURU Zero Dragon Fruit Cherry Sorbet\nMONTREAL, Jan. 13, 2026 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand1, today announced the launch of GURU Zero Dragon Fruit Cherry Sorbet, a bright, refreshing innovation designed for a clean, refreshing lift of Good Energy®. Rolling out in January across Quebec, in select U.S. markets and online at GURUenergy.com, Amazon.ca, and Amazon.com, this new flavour brings a refreshing start to the year and redefines what New Year Energy should feel like. The easiest win you’ll make today: Choosing Good Energy® Crafted to blend flavour and function, GURU Zero Dragon Fruit Cherry Sorbet pairs the nostalgic taste of cherry sorbet with the exotic brightness of dragon fruit – delivering a naturally uplifting experience with zero sugar, zero sucralose, and zero aspartame that makes healthy choices taste rewarding. Powered by organic green tea caffeine, L-theanine, and catechin (EGCG), it supports focus and metabolism, helping consumers feel good while choosing good. “GURU Zero Dragon Fruit Cherry Sorbet captures what we stand for: a modern, clean energy choice that celebrates choosing good every day. It’s the perfect balance of flavour and function, proving that progress doesn’t have to come at the expense of enjoyment,” says Carl Goyette, President and CEO of GURU. In every can: 140 mg of natural, organic caffeine from green tea for lasting energyZero sugar, zero sucralose, zero aspartameMetabolism and focus support from green tea catechin (EGCG) and L-theanineProudly brewed in Canada Every small win deserves a cherry on top Today’s consumers value progress and consistency over shortcuts. GURU’s new campaign is choosing to celebrate progress – one small win at a time. The brand’s new campaign, “Every small win deserves a cherry on top”, reframes energy as something earned through consistency, not all-or-nothing effort. From early wake-ups to satisfying movement, GURU spotlights the small wins that build real habits and momentum, redefining the energy category around positivity and purpose. Launching in January, the camp...