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GURU Organic Energy Continues Its Record-Breaking Streak on Amazon During Black Friday-Cyber Monday
MONTRÉAL, Dec. 09, 2025 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“ ...
About this update from Guru Organic Energy Corp
[{"type":"text","content":"GURU Organic Energy Continues Its Record-Breaking Streak on Amazon During Black Friday-Cyber MondaySales Surge 94% in Canada and 73% in the U.S., Dramatically Outpacing Category Growth\n\n\n\n MONTRÉAL, Dec. 09, 2025 (GLOBE NEWSWIRE) -- GURU Organic Energy Corp. (TSX: GURU) (“\n \n GURU\n \n ” or the “\n \n Company\n \n ”), Canada’s leading organic energy drink brand\n \n 1\n \n , is proud to announce its most dominant Amazon performance to date during Black Friday–Cyber Monday (BFCM), delivering record results and significantly outperforming the overall energy drink category across North America.\n \n\n GURU delivered outstanding growth during the 12-day promotional event from November 20 to December 1, with units up 94% in Canada and 73% in the United States compared to last year's performance. This remarkable momentum reflects surging consumer demand for GURU's clean, organic energy drinks and validates the Company's strategic ecommerce initiatives heading into the critical holiday season.\n \n\n November 2025 has become GURU's strongest month ever on Amazon in both markets, marking a significant milestone in the Company's ecommerce growth trajectory.\n \n\n\n\n\n\n DRAMATICALLY OUTPERFORMING THE CATEGORY\n \n\n GURU's performance during Black Friday and Cyber Monday significantly exceeded overall category growth. According to third-party market data from Stackline, the total energy drink category grew 21% in Canada during the event period, while GURU achieved 94% growth – more than four times the category rate — the widest performance gap GURU has achieved versus the category on any tentpole event. In the U.S., where the total energy drink category grew 40%, GURU's 73% growth rate was nearly double the category average, demonstrating continued online market share gains and strong consumer preference for organic, clean-label energy alternatives.\n \n\n In Canada, GURU secured the #2 position with a 21.3% market share during the event period, further reinforcing its standing as a category leader.\n \n\n\n DOMINANT MARKET POSITIONING\n \n\n GURU achieved prominent first-page placements across key search terms in both markets, with four GURU products ranking in the Top 10 for the energy drink category in Canada. The Company maintained top positions across branded,...