Business
Route Mobile and Kalaam Telecom partner to drive customer engagement services across the Middle East
Route Mobile, a Proximus Global company and leading cloud communications platform provider, has partnered with Kalaam Telecom, a front-runner in managed solutions driving digital transformation in the Middle East. Together, they aim to deliver WhatsApp Business services to enterprises across the region.
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[{"type":"text","content":"Empowering enterprises in the Middle East with innovative WhatsApp Business solutions","length":85,"tagName":"p"},{"type":"text","content":"DUBAI, UAE, Oct. 16, 2025 /PRNewswire/ -- Route Mobile, a Proximus Global company and leading cloud communications platform provider, has partnered with Kalaam Telecom, a front-runner in managed solutions driving digital transformation in the Middle East. Together, they aim to deliver WhatsApp Business services to enterprises across the region.","length":346,"tagName":"p"},{"type":"image","alt":"Route Mobile and Kalaam Telecom partner to drive customer engagement services across the Middle East","displaySize":"","headline":null,"caption":"Route Mobile and Kalaam Telecom partner to drive customer engagement services across the Middle East","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":267,"url":"https://media.zenfs.com/en/prnewswire.com/5b48ee6f18382adb7b00bd829f5ed0aa"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Y4JHJ.423_KJFgn2ZXY3xg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ3MTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5b48ee6f18382adb7b00bd829f5ed0aa","width":400,"height":267}},"href":"https://mma.prnewswire.com/media/2797296/Route_Mobile_Partner_Kalaam_Telecom.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The Middle East is undergoing an extensive digital transformation, with its digital economy projected by UBS to grow four-fold to $780 billion by 2030. To support this growth, Kalaam Telecom equips operators and enterprises across the region with cutting-edge digital solutions including communication, cloud and network services.","length":330,"tagName":"p"},{"type":"text","content":"The partnership with Route Mobile means Kalaam Telecom can now support businesses in the Gulf Cooperation Council (GCC) region to seamlessly integrate WhatsApp Business service APIs into their operations. Leveraging WhatsApp, one of the Middle East's most widely used communication platforms, this collaboration enables companies to enhance customer engagement and drive sales directly through the app. By combining Route Mobile's CPaaS expertise with Kalaam Telecom's regional presence, businesses gain access to secure, scalable, and reliable messaging solutions. While the initial focus is on WhatsApp messaging, the partnersh...