Business
One Year Into the Pandemic, Groupon Study Shows People Are Ready for JODO (Joy of Doing the Ordinary)
According to a new Groupon survey 75% of Americans are ‘So #@$%ing Ready’ for ordinary moments to return Good news for small businesses as nearly 60% of
About this update from Groupon, Inc.
[{"type":"text","content":"\n\nAccording to a new Groupon survey 75% of Americans are ‘So #@$%ing Ready’ for ordinary moments to return \n\n\nGood news for small businesses as nearly 60% of those surveyed are more inclined to support local merchants than they were prior to the pandemic\n\n\nGroupon giving away $150,000 to encourage consumers to shop locally and awarding $100,000 to small businesses\n\n\n CHICAGO--(BUSINESS WIRE)--\nAs COVID-19 restrictions continue to lift nationwide, experiences marketplace Groupon today announced the launch of its ‘So #@$%ing Ready’ campaign, a four-week initiative aimed at helping consumers go from FOMO (Fear of Missing Out) to JODO (Joy of Doing the Ordinary). Throughout the month-long campaign, Groupon will be supporting local merchants by connecting them with consumers who are looking to get back to some sense of normalcy by taking on new experiences or engaging in routine activities offered by their favorite neighborhood small businesses.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210412005680/en/As COVID-19 restrictions continue to lift, a new Groupon survey shows 75% of Americans are 'So #@$%ing Ready' for the ordinary moments to return. (Graphic: Business Wire).\nTo help merchants [across America] serve up the local experiences Americans are most eager to do post-COVID-19, Groupon surveyed more than 2,000 people across the U.S. Activities that bring friends and family together topped the list. In fact, Groupon has found that 71% of Americans are ‘So #@$%ing Ready’ to get back to their everyday lives. Another 74% said they will never take ordinary experiences such as eating at a restaurant, getting a haircut outside of their garage, going to the movies or taking a group fitness class for granted ever again. And this bodes well for local economies as nearly 60% of total respondents said they are more inclined to support small businesses than they were prior to the pandemic. \n\nTo provide some JODO inspiration, Groupon uncovered the top-25 activities that people plan to do as soon as restrictions ease and things begin to return to normal. The experiences people are excited about vary from the unique and daring to the simple and everyday.\n\nOnce pandemic restrictions have been fully lifted in their area, here’s what respondents are ‘So #@$%ing Read...